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Originally Posted On: https://spicyweb.com.au/notes/apac-search-awards-success-2024
We’re beyond thrilled and completely humbled to have been recognised amongst the best in our industry at the 2024 APAC Search Awards.
Spicy Web has been named Winner in the Best Use of Search and Best Use of Data categories by industry authority, APAC, at the 2024 APAC Search annual awards ceremony held on January 31st.
The APAC Awards are regarded as the premiere authority, recognising Australia’s best agencies, companies, campaigns, and people in the search industry. The award attracts hundreds of entries each year.
Both category awards recognised Spicy Web’s innovative development and implementation of its proprietary ‘Conversion Loop’ technology, which ventures well beyond Google reporting capabilities to provide 360-degree customer journey view through robust data integration.
While presenting the awards to Spicy Web at the awards ceremony, marketing expert, Kenji Nakayama stated, “It’s great to see a strategy incorporating a bespoke tool to deliver higher value for the client and overachieving on agreed KPIs. The results were there and the Conversion Loop tool is an innovative approach to the common challenge in the industry.”
“Spicy Web was impressive, especially with the strategic emphasis of the campaign and harmonious objective with the client’s business goals. We were impressed with how the agency addressed the challenges related to API integrations and data anonymisation, demonstrating a dedication to ensuring data accuracy, privacy, and compliance with CDPR standards.”
When asked, Founder and Managing Director, Tony Sambell commented, “We are thrilled and honored that Spicy Web has won two titles at the APAC Search Awards. To have been recognised by the APAC Search Awards as a leader in the digital marketing industry is an incredible achievement and a testament to the abundance of talent and quality of work being produced at our agency.”
To have been recognised by APAC Search Awards as a leader in the digital marketing industry is an incredible achievement and a testament to the abundance of talent and quality of work being produced at our agency. Tony Sambell, Founder & Managing Director, Spicy Web
Read more about this transformative strategy
Our work received recognition for its unique approach by implementing innovative technology, which went beyond Google reporting capabilities. We achieved a 360-degree view of the customer journey and value through robust data integration, balancing metrics acquisition with user privacy, and never compromising on ethics.
This campaign transformed operations for our client, increasing revenue, ROAS, and operational efficiencies, while weeding out low-quality ‘tyre-kicker’ leads.
Find out more
Other Industry Award Recognition
In addition to receiving multiple APAC Search Awards, Spicy Web has earned acclaim from esteemed authorities such as SEMrush, Good Design Australia, and Australia Graphic Design Association.
