Get Ready to Rock at the First Annual Joe’s Valley Pump-a-thon: Climbing, Costumes, Community, and Conservation
(PRUnderground) May 12th, 2025
Sandstone boulders. Ridiculous costumes. Goofy challenges. Community vibes. The first-ever Joe’s Valley Pump-A-Thon is coming in hot on May 17–18, and it’s the ultimate excuse to grab your friends, throw on your cheesiest beach outfit, and climb until your arms (and cheeks) hurt—from effort and laughter.
Part low-key climbing challenge, part beach-themed hangout, part trail love fest—the Pump-a-thon is not your average bouldering comp. It’s a joyful, two-day celebration of the quirky, welcoming spirit that makes Joe’s Valley a beloved destination for climbers from around the world.
“This event is about more than just climbing,” says Adriana Chimaras, co-founder and board member of Joe’s Valley Fest. “It’s about connecting with your friends and community, being silly on the sandstone, and giving back to a place we all love. We want people to show up as they are; ready to play, not just perform.”
Here’s the Vibe:
Saturday, May 17 – Let’s Get Pumped
- Rock up to the New Joe’s Campground late morning and get ready to roam.
- Team up with your friends to see how many different problems you can try (no repeats!).
- Costumes are highly encouraged—think flamingo floaties, neon shades, and beach towels for capes.
- Download the Kaya app for free guidebook access and scorekeeping (but honestly, just focus on the fun).
- Stick around for food trucks, raffle prizes, a bonfire, and music in Castle Dale.
Sunday, May 18 – Give the Valley Some Love
- Start the day with free coffee and donuts (the climber’s breakfast of champions).
- Join in a Trail Stewardship Day to keep Joe’s beautiful.
- We’ll provide the tools. Just bring your good vibes and maybe a pair of gloves.
It’s for Everyone
Whether you’re a total beginner or a lifetime local, the Pump-A-Thon welcomes you. Categories are based on vibes, not just grades—everyone gets a shot at silly glory. And while we technically track scores (for fun + prizes!), this is really about:
- Climbing with friends
- Trying hard, laughing harder
- Wearing outfits that shouldn’t make it up a V0
- Creating joyful chaos with your community
- The best part? All net proceeds go to benefit the work that the Joe’s Valley organization does, including local youth climbing camps and stewardship initiatives to protect this one-of-a-kind bouldering destination.
What You Get with Registration:
- Entry to the climbing event
- Guidebook access via Kaya
- One raffle ticket (plus bonus tickets for sending 15+ problems)
- Free swag + stickers
- Coffee + donuts on Sunday
- A chance to win fun prizes + costume kudos
- Good times guaranteed!
Tickets:
- $15 – Youth (12 & under)
$40 – Adults
More Info | Register Now →
About Joe’s Valley Fest: Joe’s Valley Fest is a 501(c)(3)non-profit organization dedicated to boosting the local economy, fostering community connections, and promoting sustainability through the Fest itself as well as year-round Youth and Stewardship Programs.
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Original Press Release.
