Pickleball, padel, tennis, and badminton are part of a new intergenerational ecosystem, according to RacquetX

MIAMI - March 21, 2024 - PRLog -- RacquetX, the world's first all-racket sports experience, which debuts in Miami from March 24 - 26th, conducted a new research study in conjunction with LaneTerralever (LT) is a marketing and customer experience agency focused on leisure and entertainment consumers.

This is the first-ever consumer study that covers ALL racquet sports today.

The RacqueTrends Report called "Who's on the Court?" (the fourth in a series of thought leadership publications) revealed:

• Close to half (43%) of responders have played more than one sport in the past year or intend to diversify their play.
• Most people play in their regular gym clothes, unearthing a huge opportunity for brands to market their sports-specific products to this population. Tennis did this in the 1980s with bandanas, visors, and other iconic clothing pieces.
• Public courts are the most popular place to play. Clubs (including the rapidly-expanding pickleball and padel venues, as well as country clubs) have tremendous growth potential and private/public collaborations will open up access for all market segments.