Indaru, a pioneering consulting firm founded by Txema Garitano, former Head of Digital Marketing at Volkswagen Group in Germany, is poised to redefine media budget optimization with the launch of their innovative Marketing Mix Modeling (MMM) tool, AITA (Artificial Intelligence Tool for Advertisers). Indaru leverages the power of artificial intelligence and machine learning to provide advertisers with unparalleled insights, enabling data-driven decisions that maximize return on investment.
With a mission to help brands extract maximum value from their media investments, Indaru specializes in integrating media, data, and ad technology. They are at the forefront of the industry, offering a suite of services, including SEM, SEO, and programmatic media audits, allowing advertisers to optimize campaigns across various platforms.
Indaru's commitment to independence sets them apart from the competition. "We do not work for any media agency; we are a non-traditional and independent consulting firm," says Txema Garitano. "We ensure a complete absence of conflicts of interest in our recommendations. We focus solely on leveraging data science for marketing, allowing us to provide unparalleled expertise and guidance to our clients across industries."
Key Features of Indaru’s MMM tool:
- Independence: They are not tied to any media agency, technology vendors, or advertisers.
- Client-Centric Approach: Indaru exclusively serves brand owners, avoiding involvement with media agencies.
- Expert Team: Indaru's team comprises 50% data scientists (highly skilled mathematicians) and 50% media consultants (ex-Googlers), ensuring a unique blend of technical and industry expertise.
Indaru's esteemed clientele includes renowned international brands such as Samsung, Domino's Pizza, Lipton, and Upfield, all of whom have witnessed the transformative power of their solutions.
"Machine learning applied to Marketing Mix Modeling (MMM) has the potential to revolutionize marketing by providing businesses with deep insights about the contribution of each channel (TV, radio, OOH, digital...) to sales, allowing data-driven decision-making to allocate budget, and improved campaign performance," adds Txema Garitano.
More about Txema Garitano:
Txema Garitano, Founder and CEO of Indaru, brings a wealth of experience to the table. As a former Head of Digital Marketing at Volkswagen Group in Germany, he holds a master's degree in computer science from Marquette University and an Executive MBA from IESE. His unique blend of technical and business knowledge has enabled him to harness the potential of machine learning to optimize marketing campaigns.
Indaru is a forward-thinking consulting firm specializing in media and data analysis. Founded in 2020 by Txema Garitano, a former Head of Digital Marketing at Volkswagen Group in Germany, Indaru utilizes artificial intelligence and machine learning to revolutionize media budget optimization. They provide independent and expert guidance to brand owners, helping them make data-driven decisions to maximize their return on investment.
Indaru is dedicated to driving innovation and helping organizations leverage the latest digital technologies to transform their marketing activities based on data science. For more information on Indaru, please visit their website at www.indaru.com