London, UK - Sleep.8, a leading innovator in sleep technology and wellness, is proud to announce the opening of its flagship London store on Tottenham Court Road - one of the capital’s premier destinations for high-end interiors. The store brings an immersive retail experience focused on cutting-edge sleep solutions and expert guidance.
Situated among top interior design retailers such as Heal’s, BoConcept, and Camerich, the new Sleep.8 Tottenham Court Road store will showcase the full range of mattresses, custom beds, sofa beds, massage chairs, sleep technology, and premium bedding. Spanning 203 sqm of retail space, the store is designed to offer an immersive shopping experience where customers can explore tailored sleep solutions that blend comfort with cutting-edge technology.
A New Approach to Sleep Education
The Sleep.8 flagship store offers more than just premium sleep products - it’s a destination designed to educate and empower shoppers. Newly designed mattress display cabinets feature cross-sections of high-quality materials, helping customers discover the unique benefits of each sleep solution. Secluded test zones provide a private, immersive mattress trial experience, ensuring every shopper finds their perfect match.
The showroom features Sleep.8’s signature mattress collection, designed for exceptional comfort and support, alongside the ultra-luxe Grether & Wells hybrid range, which boasts integrated pillow-top surfaces for an indulgent sleep experience. This flagship store will also be the first to debut new collections later this spring, including the exclusive A.H. Beard line, marking its first introduction to Sleep.8 customers in the UK.
After 125 years of pioneering comfort in Australia, the Beard family - originally from England - is bringing their iconic mattress line back home. A.H. Beard’s hand-built luxury mattresses are crafted with the finest raw materials from Australia, meticulously manufactured in Portugal, and will soon be available in the UK. This extraordinary collection blends the finest quality materials
with cutting-edge sleep technology, offering a bespoke, handmade experience for those seeking unparalleled comfort and support.
Following its debut at the Tottenham Court Road Grand Opening, the collection will gradually be introduced to other Sleep.8 stores across the UK.
In addition, the store features an enhanced iSense experience, inviting customers to explore and feel the patented Comfort Control™ Technology inside the mattress. As London’s first adjustable firmness smart mattress, iSense allows sleepers to personalise their comfort in real time using an intuitive app or remote control, setting a new standard for truly customised sleep.
Paul Longman, CEO of Sleep.8, states:
“The opening of our flagship London store is a significant step in Sleep.8’s European expansion,” said Paul Longman, CEO of Sleep.8. “Tottenham Court Road has long been a hub for design and innovation, making it the perfect location to introduce our next-generation sleep solutions. As sleep science advances, we are committed to helping people achieve their best rest through cutting-edge technology and expert guidance.”
The Tottenham Court Road store is strategically positioned to attract a diverse clientele, including high-end shoppers, interior designers, property developers, and young professionals seeking stylish, functional, and technologically advanced sleep solutions. The store will also cater to tech-savvy smart home enthusiasts, offering products that integrate seamlessly into modern lifestyles.
This store opening follows Sleep.8’s recent expansions in Spain and the successful launch of its Baker Street store. With six locations now across London, the brand continues to solidify its reputation as a leader in sleep technology and lifestyle innovation.
About Sleep.8
Sleep.8 is a dedicated sleep lifestyle brand committed to providing consumers with the best sleep solutions, from premium mattresses to advanced sleep technology. With a strong emphasis on quality manufacturing in Portugal, Sleep.8 continues to revolutionise the way people rest, ensuring a deeper, more rejuvenating sleep experience.
Media Contact
Name
Sleep.8
Contact name
Daniel Williams
Contact phone
01708 200388
Contact address
156-157 Tottenham Court Road
City
London
Zip
W1T 7NH
Country
United Kingdom
Url
https://sleep8.uk/pages/tottenham
