ReferWell strengthens leadership team with proven executive to expand and scale impact

ReferWell, a digital health company specializing in personalized member engagement and point of care scheduling, today announced the appointment of Imad Ahmed in the dual role of Chief Operating Officer and Chief Product Officer (COO/CPO). With an extensive leadership background across payers, providers and healthcare technology companies, Ahmed brings to the company a proven track record of successfully scaling solutions that improve access, engagement and outcomes which will support ongoing efforts to innovate and expand.

In his new role, Ahmed will oversee ReferWell’s operations and product strategy, focusing on guiding the company as it evolves its offerings to meet the growing needs of healthcare payers and providers. By combining the COO and CPO roles, he will not only ensure that the products ReferWell is offering are correct for the market, but that they can be delivered on time and deliver on the promise of helping to get people to the doctor. With a deep understanding of the complexities of the healthcare ecosystem, Ahmed will also lead the company’s efforts to accelerate innovation, including AI initiatives, drive operational excellence, and improve overall efficiency.

Prior to joining ReferWell, Ahmed served in key leadership positions at UnitedHealth Group and Universal Health Services, where he launched new product lines and digital platforms that generated billions in revenue and improved care for millions of patients. More recently, he served as Interim CEO of Reflectica AI, an AI-native behavioral health platform, and on the Advisory Board of Prescient Healthcare.AI, advancing digital transformation and predictive analytics in value-based care.

“Imad’s ability to connect strategy, product, and execution makes him an invaluable addition to our leadership team,” said Kevin M. Healy, CEO of ReferWell. “With his vision and deep industry expertise, we will scale faster, innovate smarter, and keep more people on their healthcare journey.”

Ahmed’s appointment comes at a pivotal time as ReferWell deepens partnerships with health plans and providers responsible for more than 10 million covered lives. By combining its proprietary point of care scheduling platform with personalized care navigation and concierge services, the company is proving that connecting people to the right care, at the right time, improves health outcomes and the healthcare experience.

“I am honored to join ReferWell to help advance its mission to get people more engaged in their healthcare experience,” said Imad Ahmed. “In my new role I look forward to working in collaboration with our dedicated team of executives to build solutions that remove barriers, improve engagement, and create a lasting impact on patient health and system performance.”

About ReferWell

ReferWell is a digital health company focused on getting people to the doctor, period. With a mission to make healthcare easier and more accessible, ReferWell guides individuals to the right doctor, at the right place and time, through personalized care navigation and point-of-care scheduling. By eliminating barriers and simplifying access, ReferWell boosts engagement, improves outcomes, and delivers real results for health plans and providers. Headquartered in Stamford, Connecticut, ReferWell supports plans and providers responsible for more than 10 million covered lives in the United States and is working toward a future where integrated scheduling technology is embedded in every health plan and provider platform.

Learn more at ReferWell.com.

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