Webcasting technology leader delivers powerful solutions for custom content webinars that educate and inform corporate travel professionals on critical industry trends and updates.

GlobalMeet, a leader in virtual event technology, today announced that its platform is now empowering The BTN Group (“BTN”) to host custom content webinars, enabling the organization to reach and engage over 100,000 corporate travel buyers within the $1.4 trillion business travel industry. BTN’s digital portfolio includes BTN Europe, The Beat, and the industry’s leading website www.BusinessTravelNews.com.

BTN leverages GlobalMeet's application programming interface (API) to integrate webinar attendee information with its existing travel management data, email subscriber platform, and on-demand webinar portal. Click-to-join capabilities within the GlobalMeet platform remove the requirement for BTN sponsors and subscribers to download or update client software, making joining a webinar effortless. GlobalMeet’s reporting analytics features further empower the BTN marketing team to pinpoint high-impact webinar topics that attract larger audiences and drive deeper engagement, enabling the delivery of content that resonates most with corporate travel management professionals.

“GlobalMeet makes it easy for our sponsors and subscribers to join BTN webinars from anywhere across the globe. Our webinar producers also love the advanced video bridge ease of use and professional production capabilities,” said The BTN Group Senior Digital Director, Alexandra Mancini. “We trust the reliability of the GlobalMeet private cloud platform and value the 24/7 assistance and advice we receive from the technical support and product development teams.”

BTN utilizes the GlobalMeet webinar platform to deliver engaging, sponsor-branded sessions that educate corporate travel managers on key industry trends and challenges. These interactive webinars cover topics like AI automation and travel program integration, helping BTN deepen audience engagement and provide valuable insights.

“Whether it is executives from airline, credit card, hotel, rental car, venue, or expense management companies, GlobalMeet is proud to help connect BTN’s travel buyers with meetings, sustainability, and travel industry suppliers,” said GlobalMeet CMO Trent Waterhouse. “It’s amazing to see how corporate travel managers are leveraging technology to transform booking optimization, dynamic pricing, and traveler support to deliver cost savings, better traveler experiences, streamlined workflows, and insightful data analysis that accelerate ROI.”

GlobalMeet’s webinar solution combines seamless accessibility with powerful interactive features, including live Q&A, polling, chat, and surveys, to keep corporate travel professionals engaged throughout every session. The platform’s advanced reporting and analytics provide webinar organizers valuable insights to refine their content and enhance audience impact. Supported by 24/7 technical assistance and enterprise-grade security, GlobalMeet delivers reliable, high-quality webinars at scale.

GlobalMeet is a webcasting platform trusted by more than half of Fortune 500 companies to engage and inspire large, worldwide audiences. As a leader in the events industry, GlobalMeet leverages cutting-edge innovation, robust reporting and analytics, and high-impact broadcasting capabilities to drive advancements in virtual event technology.

About The BTN Group

Since 1984, The BTN Group (comprising Business Travel News, Business Travel News Europe, and The Beat) has been the leading global source of business travel and meeting information, news, data, analysis, and research, serving the $1.4 trillion business travel industry. Our audience of corporate travel managers, procurement and sourcing executives, and travel management professionals purchases and manages billions of dollars of business travel and meetings annually and are responsible for setting travel and meeting policies on behalf of their companies and organizations. The BTN Group produces over 40 annual conferences, events, and trade shows in North America, Europe, and APAC, creating the ideal environment for corporate travel and meeting buyers and suppliers to connect through education and networking. The BTN Group Content Solutions division produces custom webinars, research, white papers, newsletters, case studies, account-based marketing programs, and more for suppliers. The BTN Group is part of Northstar Travel Group, a leading B2B information, events, and marketing solutions company serving the global travel industry through 14 trusted brands across leisure, corporate, and hospitality sectors. Learn more online at www.BusinessTravelNews.com.

About GlobalMeet

For over 25 years, GlobalMeet has been a trusted provider for virtual and hybrid event webcasting, delivering services today to more than half of North America’s largest banks, biotech, energy, hospitality, insurance, life sciences, pharmaceutical, technology, and the world’s largest accounting firms, collectively responsible for auditing 90% of the Fortune 500. GlobalMeet scales to the largest audiences because we own and operate our own global streaming-as-a-service infrastructure. The GlobalMeet hybrid events, training, webcasting, webinar, and virtual events platform is fully customized to use your branding, with full HD video and high-fidelity audio that scales to the largest audiences. GlobalMeet also offers chat, polling, Q&A, and surveys to help keep attendees engaged. Our experienced event producers deliver professional onboarding, targeted training, managed event production, and real-time support to ensure your success. GlobalMeet also offers integrated CRM reporting and analytics to comprehensively view events, attendees, presenters, content, and engagement. By enabling On-Demand and Simulated Live playback of recorded events, your audience can watch at their convenience, supported by a full suite of captioning, transcription, and translation capabilities. When your message matters™, our people make sure your people look and sound their best, with 24/7 LIVE support to take care of all the technical details before, during, and after each event. For more information, visit www.globalmeet.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250730656169/en/

GlobalMeet makes it easy for our sponsors and subscribers to join BTN webinars from anywhere across the globe. Our webinar producers also love the advanced video bridge ease of use and professional production capabilities.