SEG’s Action Selling Launches AI-Powered Coaching To Transform Sales Performance

AI Technology Sets a New Standard for Sales Skill Development and Reinforcement

SEG, a company that helps B2B businesses accelerate growth, is revolutionizing sales productivity with a first-of-its-kind fusion of AI and sales skill building. SEG’s Action Selling, a leading sales training and coaching methodology, is bringing AI-driven practice and reinforcement into the iconic 9 Acts sales methodology.

This fuses Action Selling’s structured, research-backed sales system with cutting-edge generative AI technology. The new offering allows organizations to shift from a sole reliance on one-off training events to a scalable, subscription-based coaching model that delivers ongoing practice and measurable results after core training has been facilitated.

“Action Selling has always been focused on structured, high-impact sales training,” says Eric Moore, Chief Revenue Officer at SEG. “By integrating AI, we’re expanding that impact to help sales professionals embed the behaviors and techniques that drive sales success.”

With this integration, sales teams will be able to:

• Simulate Real-World Sales Conversations: Practice key stages of the 9 Acts – including building credibility, uncovering needs, presenting solutions, and gaining commitment – with an AI coach that mimics realistic buyer interactions.

• Receive Real-Time, Private Feedback: Get immediate, judgment-free insights on delivery quality, objection handling, pacing, and message clarity to sharpen skills in the moment.

• Reinforce Critical Skills on Demand: Access continuous practice opportunities that complement live training and ensure long-term behavior change aligned to the proven 9 Acts framework.

• Scale Coaching Across Teams: Give managers and enablement leaders actionable insights to identify coaching moments, monitor trends, and drive team-wide improvements in sales execution.

For over three decades, the Action Selling methodology has equipped sales teams with the tools and processes to win more deals by mastering consultative selling, building trust, gaining commitment, and presenting value effectively.

SEG has a vision for empowering sales professionals to practice, refine, and elevate their performance through AI-powered coaching that helps teams turn proven methodologies into consistent results.

About SEG

Founded in 2009, SEG has helped thousands of businesses generate more leads, deploy sales reps quicker, and implement sales training. Fueling this success is our elite team and our unique Revenue Generation System™. In 2023, SEG acquired Square 2 and Action Selling to provide a fully aligned solution that integrates marketing, sales talent, training, and technology. Learn more at www.salesempowermentgroup.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250611951241/en/

SEG is revolutionizing sales productivity with a first-of-its-kind fusion of AI and sales skill building.