Humanetics Unveils New Safety Organizational Structure to Enhance Customer Focus and Product Innovation

Over the past several years, Humanetics has accelerated its growth by expanding both its product portfolio and its global presence. Building on this momentum, the company is introducing a new organizational structure for its Safety business unit, designed to strengthen customer support, enhance product management, and drive continuous innovation.

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Caption: From left, Roderick Verschut, Brad Baker, and Dr. Jerry Wang.

This new structure realigns the sales regions to better support customers, introduces a dedicated product management framework to ensure Humanetics’ offerings meet customer needs, and streamlines engineering resources to enhance product development and drive continuous innovation.

Brad Baker, currently Director Sales & Marketing Americas, has been promoted to Vice President, Global Sales, reporting to Safety President Mark Westen. Brad will work with regional sales leaders to further strengthen customer satisfaction and ensure our team delivers industry-leading service.

Roderick Verschut, currently VP of Global Sales, will take on the role of Managing Director, Europe, where he will lead Humanetics Safety Europe, including mg-sensor, ATD-LabTech, and Active Safety.

All Regional Managing Directors - Roderick Verschut (Europe), Peter Wang (China), Yuji Okuda (Japan), and Pradeep Mohan (India) - will now report directly to Mark Westen, President of Safety.

Mark Westen, President of Humanetics Safety said, “Our customers are managing a lot of dynamics, so it has never been more important to remain close to them and their needs. This new structure strengthens local decision making and gives me direct contact with each region so that we can be responsive to our customers.”

In addition, Westen announced that the product development and engineering teams will be organized around the group’s four key product areas: Anthropometric Test Devices, Sensors, Testing Equipment, and Active Safety, to better support innovation and address customer needs

The Product Management group, led by Chief Technology Officer Dr. Jerry Wang, is responsible for developing new products and features, as well as collaborating with teams that integrate virtual solutions and software platforms. The Engineering team, under the leadership of Brandon Marriott, will support Product Management with dedicated, multi-disciplinary teams for each product line.

“As we enter an exciting new chapter for Humanetics Safety, our Safety, Sensors, and Digital teams are united by a shared vision to create a powerful ecosystem combining physical and virtual ATDs, integrated software, connected labs, and ADAS tools with proving ground management to deliver the most compelling and competitive products and services in the market,” said Mark Westen, President of Humanetics Safety.

About Humanetics

Our Mission: Protecting Humans in Motion

Humanetics is an Industrial technology group, and a leading provider of safety systems, crash test dummies (ATDs), simulation software (RAMSIS), CAE models, human body models, complete line of passive & active safety SW & testing solutions, precision sensors, fiber optics and laser material processing solutions. The group is organized into three divisions (Safety, Digital and Sensors) focused on precision engineering and software development that puts humans at the heart of industrial design. The group has over 1000 employees located in facilities worldwide, with our global corporate headquarters in Farmington Hills, Michigan, USA.

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Humanetics Unveils New Safety Organizational Structure to Enhance Customer Focus and Product Innovation.