Switch plate system lets anglers swap colors instantly, matching what the trophies are chasing without retying

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no retying. Allowing anglers more time in the water, the Switchblade is the only hardbody lure that evolves with the bite. The tournament-proven Switchblade lure is now available at local tackle shops and Switchbladelure.com.

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Innovative Switchblade Lure

“I was on the water one day and found myself cutting and retying lures repeatedly, just trying to match what the fish were biting. I thought to myself, there must be a better way. The idea stayed with me, so I went to work developing the idea for the switch plate system we have today,” said Scott Henderson, inventor of the Switchblade lure.

With its origins in Southern California, Switchblade lures were recently made available to anglers at the WON Big Bear Lake 2025 Trout Fest. The lures produced, with Noah Lee catching tournament fish on the Switchblade and landing on the podium with a 3^rd place finish.

After five years of product testing and development, perfecting the performance and receiving a US Patent for the game-changing switch plate system and finally a registered trademark on the Switchblade fishing lure name, the Switchblade lure has momentum and is officially launched.

Serious anglers know that a bite can change in an instant. With Switchblade’s patented interchangeable plate system, you can adapt just as fast. Swap color patterns in seconds to match the baitfish on which predators are feeding—no cutting line, no retying, and no wasted time. More casts in the water, more chances at the trophy you’re after.

How it works

A balanced magnet strength keeps the plates secure and only requires a fingernail to remove. The Switchblade lure is weighted for long casts and engineered to swim properly. Watch the product demo here: switchbladelure.com.

From fresh to salt water, casting spoons are known for getting bit by nearly every species of predator fish. In addition to casting and retrieving, the Switchblade can be trolled or jigged. Some of the species that are caught on casting spoons include Rainbow Trout, Brown Trout, Largemouth Bass, Smallmouth Bass, Walleye, Sauger, Crappie, Lake Trout, Bluegill, Northern Pike, Stripers, Salmon, Redfish and Sea Trout.

In addition to the ability to have more time with a bait in the water, the Switchblade saves the angler the need to buy multiple lures to have every color and pattern option. With the Switchblade system, a fisher only needs to buy the body of the lure. The inexpensive plate packs, which are sold separately, will allow you to exponentially change the appearance of the lure for a fraction of the cost.

For the latest news, connect with Switchblade here:

• Instagram: @Switchbladelure
• Website: Switchbladelure.com
• YouTube: www.youtube.com/@SwitchbladeLure

The Switchblade lure is currently available online, in better tackle shops and the company is open to licensing deals with other leading brands and manufacturers. Any licensing inquiries should be directed to Ashton Maxfield at 949.289.6493 or ashton@masterplancommunications.com.

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