Led by relatable and experienced coaches, online fitness platform Ritual delivers stackable workouts tailored to anyone’s fitness level
Ritual, the family owned and operated lifestyle and fitness company, today officially launched its online platform that offers fresh content daily to help anyone establish and maintain healthy habits. Ritual members have access to programming and tools designed to help anyone meet their movement goals. Through tailored stackable workouts lasting between 5 and 55 minutes per session, members can achieve consistency and routine without time-consuming, expensive trips to the gym where workout culture inhibits inclusion and comfort. These bite-sized, digestible lessons are designed to remove barriers to entry and roadblocks, eliminating the age-old excuse about working out: finding the time and space to make it happen. The dynamic program is comprehensive so that it grows with your progress and conforms to your needs and lifestyle.
As integral as the fitness component, Ritual also focuses on monthly lifestyle topics ranging from hormones and gratitude to cold therapy and nutrition. Focused over a longer period of time to build long-standing lifestyle habits, Ritual tackles one lifestyle topic per month. By matching seasonality of the year with natural biological rhythms, Ritual deploys the right lessons at the right time to create a holistic journey to maximizing well-being. For example, April was Nutrition Month because April is when people start gearing up for summer weather and their physical state becomes top of mind. Seasonal change means food options become more diverse and important, and fresh food choice flexibility peaks increasing flavor enjoyment. In the fitness world, people start thinking about getting fit and shredded for the summer season whereas the winter mindset has us bulking up to huddle for warmth.
“We’re not professional athletes. We didn’t grow up in a gym. We don’t live in a TikTok/Instagram fantasyland. We’re hardworking people with a regular family who have spent a combined 25 years training thousands of people and are putting that expertise in Ritual,” said husband and wife founders Amy & James McClimans. “Our ethos is to ‘Meet people where they’re at.’ We don’t put people into funnels or create workouts that are too broad. Instead, we created a mass customized approach and combined that with lifestyle lessons so that anyone can apply a new regiment to their life with minimal barriers and a low learning curve. As parents, we also think it’s critically important to be able to bring family into your routine to establish a healthy fitness example and increase the odds of sticking to regimen over time. We know that families are more inclined to get involved when children witness their parents doing it. It also doesn’t hurt that Ritual is far more financially approachable than those expensive family gym memberships.”
“I’ve been working with Amy and James for years and their program has helped me to truly understand: our bodies are designed for movement, it’s achievable to focus on myself and continually work towards my long term health needs,” said Amy Khan, an early Ritual adapter. “Making a fitness plan to keep active has always been difficult for me because life always gets in the way. Ritual has all the tools readily available so that I am able to achieve these goals everyday. Their tailored approach that uses fresh, daily content caters to my level of activity and lifestyle, setting me up for success in a way I never thought possible until now. Whether I only have 5 minutes for a quick routine or a full hour to really give it my all, Ritual has all the solutions I need to keep me going and engaged.”
Joining Ritual today sets your whole crew up for success now and tomorrow. Move, dance, laugh, and blow off steam. Learn how good it feels to stretch, lift, and see your body grow stronger. Ritual brings it all together, better than anyone else. To learn more about becoming a member of Ritual, please visit: www.ritual365.com
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Gregg Delman
gregg@gthreemedia.com
