Cheryl Baillis Joins Flueid as Chief Revenue Officer

• Baillis joins the executive team after serving on the company’s Board of Directors, where she served as an advisor on the company’s growth and VOT vision
• In her new role, she will shape the company’s revenue strategy and growth initiatives in close collaboration with the executive leadership team

Flueid, the leading VOT® (Verification of Title) company for residential real estate transactions, today announced the appointment of industry-leading innovator and veteran operator, Cheryl Baillis, as the company’s Chief Revenue Officer. In this role, Baillis will lead revenue operations and drive the next phase of business growth for the company, shaping Flueid’s revenue strategy, overseeing all revenue-generating activities, and ensuring the company meets growth targets.

“The Flueid team’s passion for transforming the real estate industry with technology and innovation mirrors my own, and I’m excited to help advance their VOT vision and next phase of growth.” said Baillis. “As someone who thrives on innovation and is solutions oriented, I’ve always focused on leveraging technology to tackle complex challenges, simplify process, and reduce risk for everyone involved in a transaction. Flueid’s data-driven VOT solutions fill a critical industry gap by securely and accurately identifying title risks, verifying a property’s title condition, and optimizing workflows with actionable data and insights. Their ability to empower the industry with tools that enhance operations and transparency is unmatched.”

“Beyond their category-leading products, Flueid’s exceptional team of technologists and industry experts fosters an environment where innovation thrives. This aligns with my values and experience giving me confidence that, together, we can build on Flueid’s strong foundation to achieve the company’s 2025 goals and contribute meaningfully to its long-term success,” added Baillis.

Baillis joined Flueid’s Board of Directors in November 2023, and has operated as a key strategic advisor around the company’s growth and VOT vision over the last year. This provides an excellent foundation for her role as Chief Revenue Officer, helping ensure continuity, collaboration, and strategic alignment across sales, customer success, partnerships, and business operations, among others. Prior to Flueid, Baillis held multiple executive leadership roles across leading real estate industry companies, including Zillow and First American, among others.

“We are thrilled to welcome Cheryl to the Flueid team in an expanded capacity as we celebrate our successful growth financing and enter the next chapter of our company,” said Peter Bowman, Co-Founder and CEO at Flueid. “With a deep passion for operational excellence and innovation, Cheryl's background reflects her leadership style and strategic vision for the industry. Her work has emphasized the value of technology and data-driven tools for driving efficiency and reducing risk in transactions, which squarely aligns with Flueid’s mission. Her contributions will be invaluable to our success now and in the future.”

Over the past year, Flueid has strategically strengthened its leadership team, with Baillis on the board and now transitioning her to Chief Revenue Officer, appointing Peter Gonzalez as Chief Financial Officer, promoting Matt Regan to Chief Technology Officer, and elevating Liz Lilly to Chief Marketing Officer. This executive group alongside the entire Flueid team plays a pivotal role in advancing Flueid’s VOT vision and upholding its core values.

To learn more about Flueid, its products, services, or leadership team, please visit: https://www.flueid.com/.

About Flueid

Flueid is the leading VOT® (Verification of Title) company shaping the future of title risk transparency for the residential real estate, lending, title and closing, servicing, and secondary markets sectors. Our mission is to make VOT intelligence standard for everyone across the real estate lifecycle, fueling streamlined transactions from start to finish. With our VOT solutions suite, consumer, and property insights—typically unavailable until after a title commitment is ordered and delivered—are now immediately accessible at the start of every provider’s process. Transactions Fueled by Flueid® are supported by our flagship, title underwriter-approved VOT platform, Flueid Decision, ensuring a transparent, consistent, and industry-supported approach to title innovation that does not compromise title risk certainty. To learn more, visit www.verificationoftitle.com or www.flueid.com.

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