Sensi Brands Inc. Launches THC-Infused Pouch “Chillows by Potluck™” promising a shift in consumption patterns for Canadian Cannabis Consumers

2024 caps year of innovation and awards for Sensi Brands Inc.

Sensi Brands Inc., an innovative and market-leading Canadian cannabis producer, is excited to announce the launch of “Chillows by Potluck™”, a THC-infused pouch that is placed between a consumer’s lip and gum area for smoke-free and spit-free consumption. A first to market product, Chillows introduces precise dosing and rapid onset, delivering THC effects within 10 to 15 minutes. This revolutionary and discreet mode of consumption is convenient, and reduces the stigma that may accompany traditional forms of cannabis use.

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Sensi Brands launches “Chillows by Potluck™”, a first to market THC-infused pouch that is placed between a consumer’s lip and gum area for smoke-free and spit-free consumption. (Graphic: Business Wire)

With the tagline “Go Chill...Anywhere, Anytime™”, Chillows exemplify the ultimate cannabis experience, making THC consumption convenient, accessible, flavourful, and discreet. Each pouch provides 10mg of THC, and there are 10 pouches in each container. Four delicious flavours are available — Winter Mint, Hot Cinnamon, Coffee and Tangy Citrus.

“Innovating and delivering a breakthrough product, that redefines how cannabis is consumed, was a challenging and extremely rewarding journey that we started over 2 years ago,” said Tony Giorgi, Sensi Brands CEO, who was recently recognized as an EY Entrepreneur Of The Year® 2024 Award winner in Ontario.

“The creation of “Chillows by Potluck™” required the development of a new domestic supply chain, and build-out of our internal manufacturing capability. Sensi Brands proudly manufactures all products internally, providing Sensi with first mover advantage, full control over production IP and quality and the ability to rapidly scale to meet consumer demand,” he added, “We believe our customers appreciate the quality of our locally sourced and manufactured products compared to container sourced.”

“Chillows by Potluck™” will be available in Ontario, Manitoba, Saskatchewan and Alberta retailers starting the week of December 9^th, 2024 with more provinces coming online in 2025. For more information, please visit www.chillows.com.

A Landmark Year for Innovation

The launch of “Chillows by Potluck™” crowns a groundbreaking year of innovation for Sensi Brands Inc., which introduced a total of five industry-first products in 2024.

Highlights include:

• Potluck™ Burst Collection: Triple-infused pre-rolls (40% THC) with proprietary technology that leverages a unique infusion - THC isolate - producing a superior user experience and offering a smoother, more flavourful and longer-lasting burn.
  
  
  
  
• Potluck™ 4x7g Variety Ounce: The only Health Canada-compliant dried flower variety packaging that is eco-friendly and made from waste material. The unique design includes four colour-coded, child resistant 7g cubes that snap into a patent pending tray, maintaining product integrity, quality and preventing contamination.

• SensiMila™ 510 Dab Cart: The first reusable, portable dab cartridge designed for premium cannabis concentrates. This innovation makes dabbing premium concentrates more convenient, accessible and more appealing to a wide range of craft cannabis consumers.

• Feather™ THC 1000mg Rapid Spray: A convenient, precise dosing spray providing 10mg THC per spray with 100 doses per unit for a total of 1000mg.

These innovations reflect Sensi Brands’ dedication and commitment to identifying consumer needs and setting new market standards for innovation, product quality, convenience, and creativity.

About Sensi Brands Inc.

Sensi Brands Inc. (SBI) is a vertically integrated and federally licensed cannabis cultivation, processing, and consumer packaged goods company, and a recognized leader in Canada's cannabis industry. With a commitment to quality and innovation, SBI operates a diverse portfolio of award-winning adult-use cannabis brands, including Station House, SensiMila, Potluck, Feather and Good Greens Medical.

In addition to its consumer brands, Sensi Brands Inc. operates five lines of business catering to both domestic and global cannabis markets. These include wholesale product distribution, a full-service medical marketplace, a medical cannabis clinic, and a retail "farm-gate" store located at its production facilities in St. Thomas, Ontario.

To learn more about Sensi Brands, please visit: www.sensibrands.ca

• Station House: www.stationhouse.ca
• Potluck: www.potluckcannabis.ca I Chillows: www.chillows.com
• SensiMila:www.sensimila.ca
• Good Greens Medical: www.goodgreensmedical.ca
• Feather: www.feather.com
• Medical Marijuana Consulting: www.medmc.ca
• SensiMed.ca Medical Marketplace: www.sensimed.ca
• Station House Cannabis Co. Farm-Gate Store: www.stationhousecannabis.co

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