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This Back to School Season, Capri Sun Helps Parents Tackle To-Do Lists with 50 Seconds of Calm and Taskrabbit Support

The brand debuts its Kid Noise-Canceling Juice Drink to help block out loud noises and give parents a moment to themselves

Back-to-school season is upon us and parents are in the midst of never-ending to-do lists. From school supply shopping and endless forms, to sports practices and meet the teacher nights, parents often spend the only moments they have to themselves trying to keep up with the never-ending demands. With 66 percent of parents reporting being burned out,1 Capri Sun Juice Drink wants to give parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, which offer parents 50 seconds of calm, in partnership with Taskrabbit.

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Capri Sun® introduces Kid Noise-Canceling Juice Drink Packs to provide parents with 50 seconds of calm (Photo: Business Wire)

Capri Sun® introduces Kid Noise-Canceling Juice Drink Packs to provide parents with 50 seconds of calm (Photo: Business Wire)

Inspired by the notion that each pouch of Capri Sun takes approximately 50 seconds to drink, “Kid Noise-Canceling Juice Drink” is a repackaging of the brand’s beloved product, designed to mimic the style of noise canceling headphones and gives parents a much-needed moment to themselves. The packs are the juices kids know and enjoy, with the added bonus of quiet time for parents.

In order to truly enjoy their 50 seconds of calm, Capri Sun Juice Drink teamed up with Taskrabbit to give parents the luxury of delegation, with recipients receiving a $100 Taskrabbit credit to outsource their responsibilities to a skilled Tasker in their area. Parents can enjoy a bit more “me time” knowing that their back-to-school to-do list is being taken care of. From cleaning to home repairs and yard work, parents can outsource household tasks to Taskrabbit and revel in silence.

“At Capri Sun, we know that back-to-school season is a hectic time and our goal through launching the Kid Noise-Canceling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” said Samantha Mills, Associate Director, Brand Communications. “When parents buy these new juice packs, they are buying themselves some much needed peace and quiet. Our partnership with Taskrabbit is a strategic effort to give parents what they really need - time to themselves without worry.”

Capri Sun’s Kid Noise-Canceling Juice Drink packs are available starting August 28th on with no purchase necessary. The giveaway includes 2 pouches per box and a $100 Taskrabbit credit that can be used toward hourly service rates on the platform, while supplies last.

1Ohio State University College of Nursing, May 2022

About The Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn and Twitter.

About Taskrabbit:

Taskrabbit is a digital platform that connects people seeking help with household tasks, such as furniture assembly, moving and home improvements, to skilled, reliable Taskers in their communities. Acquired by the Ingka Group (IKEA) in 2017, Taskrabbit operates in thousands of cities across eight countries: Canada, France, Germany, Italy, Portugal, Spain, the United Kingdom and the United States and is available in 200+ IKEA stores worldwide. To find out more, please visit, or join the conversation with @Taskrabbit on Twitter, Facebook, Instagram, TikTok, LinkedIn, Pinterest and YouTube.


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