SENTHAI Carbide Tool Co., Ltd., a leading US-invested manufacturer specializing in snow plow blades and road maintenance wear parts, today announced the official launch of its newest product lineup and an expanded market strategy for North America. The initiative centers on the company’s flagship JOMA Style Blade, designed to deliver superior wear resistance, vibration reduction, and longer service life in harsh winter conditions.

The launch represents SENTHAI’s latest effort to strengthen its global footprint and offer a more cost-effective, durable solution for municipal snow removal and commercial snowplow operations across the United States and Canada. The company’s North American expansion is backed by its advanced manufacturing capabilities in Rayong, Thailand, where every component is produced under strict quality controls and ISO-certified processes.

New JOMA Style Blade Product Line Meets North America’s Harsh Winter Demands

The JOMA Style Blade is a revolutionary snow plow cutting edge system featuring built-in tungsten carbide inserts, cast steel segments, and a rubber shell that together create a highly durable and stable snowplow blade. Designed to replace the popular Black Cat JOMA® 6000, the new SENTHAI JOMA Style Blade delivers longer lifespan and better performance on packed ice, salt-treated roads, and abrasive surfaces.

“Tough winters demand tough solutions,” said a SENTHAI spokesperson. “Our JOMA Style Blade is engineered to deliver exceptional abrasion resistance and impact protection, while minimizing noise and vibration—features that directly improve operator comfort and reduce maintenance costs.”

Manufactured 100% in Thailand for Consistent Quality and Competitive Pricing

SENTHAI emphasizes that all JOMA Style Blades are 100% manufactured in Thailand, ensuring full control over material selection, production precision, and delivery timelines. The company’s fully automated production lines include wet grinding, pressing, sintering, welding, and vulcanization workshops. Each stage is monitored for consistent quality and high bonding strength, with ISO9001 and ISO14001 certifications ensuring international manufacturing and environmental compliance.

“By maintaining complete control over the entire production process—from R&D and engineering to final assembly—we can guarantee product consistency and fast response times,” said the company representative.

New Market Strategy: North America as the Priority Growth Region

In addition to the product launch, SENTHAI announced a targeted market strategy to increase its presence in North America. The plan includes strengthened partnerships, improved logistics support, and customized product offerings tailored to regional requirements.

The company will provide JOMA Style Blades in standard 3-foot and 4-foot sizes, with customized dimensions available based on customer specifications. SENTHAI’s North America strategy also focuses on enhancing after-sales support and building long-term relationships with municipal contractors, fleet operators, and distributors.

Core Features of the New JOMA Style Blade

SENTHAI’s JOMA Style Blade provides multiple advantages compared to traditional steel cutting edges:

• Extended lifespan with tungsten carbide inserts

• Reduced vibration and noise during plowing

• Superior wear resistance and impact protection

• Lower maintenance and fewer blade replacements

• Customizable sizes and design based on customer needs

The blade’s design incorporates tungsten carbide inserts brazed into steel segments and encased in a rubber shell. This configuration enables high abrasion resistance while protecting the core structure from impact damage—an essential requirement for heavy-duty snow removal operations.

Global Trust Built on 21 Years of Experience

SENTHAI has built a strong reputation over 21 years of carbide wear part production, serving more than 80 global partners. Its extensive product range includes JOMA Style Blades, Carbide Blades, I.C.E. Blades, and Carbide Inserts. The company’s new Rayong production base, set to launch in late 2025, will further increase manufacturing capacity and drive innovation.

“Our mission is to provide cost-effective and reliable carbide tools that meet the rigorous demands of snow removal and road maintenance industries worldwide,” the company spokesperson added.

Availability and Customization

The JOMA Style Blade is available for quotation now. Customers can request customized blade designs and packaging, tailored to specific operational requirements. SENTHAI’s sales and engineering teams are ready to support project planning, product selection, and technical solutions for large-scale snow removal fleets and municipal operations.

About SENTHAI

SENTHAI Carbide Tool Co., Ltd. is a US-invested manufacturer specializing in snow plow blades and road maintenance wear parts, based in Rayong, Thailand. With over 21 years of experience, SENTHAI delivers durable, high-performance carbide wear parts trusted by more than 80 global partners. The company’s product lineup includes JOMA Style Blades, Carbide Blades, I.C.E. Blades, and Carbide Inserts, all manufactured under strict ISO-certified quality systems.

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Company Name: SENTHAI
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Website: https://www.senthaitool.com/