The jewelry market is changing, with a growing focus on authenticity, sustainability, and personalization. Mureti Jewelry, led by its founder Rufat Guluzade, aims to make its mark in this evolving industry. With the global jewelry market valued at $270 billion in 2022 and projected to grow to $480.5 billion by 2031, there is increasing demand for quality pieces that carry unique stories. Mureti looks to meet this growing demand by blending quality craftsmanship with meaningful design.
Rufat Guluzade's path to founding Mureti differs from that of a typical jewelry store. He is a Ph.D. candidate in Earth Science and Engineering at Hohai University in China, specializing in Geographic Information Systems (GIS) and remote sensing. While this technical background might seem unrelated to jewelry, Guluzade has always seen a connection. “Jewelry, much like maps, tells a story—it captures moments, emotions, and heritage,” he explains. Mureti Jewelry aims to create rings and other pieces that do just that: embody personal narratives through thoughtful design.
Since its founding in 2022, Mureti has already served thousands of customers, getting over 1500 positive customer reviews and 5500 sales. With plans to move its warehouse to a larger city and open its first physical store in the United States, the brand is ready to grow its reach. Guluzade sees potential in the U.S. market and recognizes the importance of timely delivery and a more comprehensive product selection. “With Mureti Jewelry, we aim to bring timeless elegance, luxurious and affordable jewelry to the U.S. market, creating pieces that tell a story and connect with our customers personally,” he says. The new warehouse is expected to enhance storage capacity and improve operations, making it easier to meet customer needs.
Guluzade’s technical background plays a central role in Mureti’s development. With skills in tools like ArcGIS and Python and certificates from institutions such as the University of Toronto and UC Davis, he applies data analysis to mapping, geography market trends, and customer preferences. His experience managing agricultural technology at AMET Agriculture LLC has equipped him with practical system optimization and logistics knowledge, which he now applies to the jewelry business.
Mureti stands by its focus on craftsmanship and quality. Guluzade believes each piece should be as unique as its wearer, offering more than just an accessory but a reflection of personal style. The expansion of operations will not only broaden Mureti's customer base but also contribute to local economies through job creation.
Adaptability and continuous learning are key to Guluzade’s approach to both life and business. Whether analyzing data or designing jewelry collections, he aims to learn and evolve constantly. His interests in chess, languages, and strategy highlight an individual who brings a broad skill set to his work, finding connections between technology, business, and creativity.
Today, Mureti is known for its fresh take on luxury jewelry, which emphasizes quality, design, and a personal touch. In doing so, Guluzade and Mureti Jewelry aim to build a brand that resonates with modern consumers and stands for craftsmanship and elegance.
Media Contact
Company Name: Mureti LLC
Email: Send Email
City: Miami
State: Florida
Country: United States
Website: muretijewelry.com
