AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 30, 2003
                                                     Registration No. 333-
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                        MAIN STREET AND MAIN INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)

            DELAWARE                                            11-2948370
  (State or Other Jurisdiction                               (I.R.S. Employer
of Incorporation or Organization)                         Identification Number)

                        5050 NORTH 40TH STREET, SUITE 200
                             PHOENIX, ARIZONA 85018
               (Address of Principal Executive Offices) (Zip Code)

                        MAIN STREET AND MAIN INCORPORATED
                            2002 INCENTIVE STOCK PLAN
                            (Full Title of the Plan)

                               BART A. BROWN, JR.
                      PRESIDENT AND CHIEF EXECUTIVE OFFICER
                        MAIN STREET AND MAIN INCORPORATED
                        5050 NORTH 40TH STREET, SUITE 200
                             PHOENIX, ARIZONA 85018
               (602)852-9000 (Name, Address, and Telephone Number,
                   Including Area Code, of Agent for Service)

                                   COPIES TO:

                              ROBERT S. KANT, ESQ.
                              BRIAN H. BLANEY, ESQ.
                             GREENBERG TRAURIG, LLP
                       2375 East Camelback Road, Suite 700
                             Phoenix, Arizona 85016
                                 (602) 445-8000

                         CALCULATION OF REGISTRATION FEE


=======================================================================================================
                                              PROPOSED MAXIMUM     PROPOSED MAXIMUM
TITLE OF SECURITIES TO BE    AMOUNT TO BE    OFFERING PRICE PER   AGGREGATE OFFERING       AMOUNT OF
        REGISTERED           REGISTERED(1)         SHARE                PRICE          REGISTRATION FEE
-------------------------------------------------------------------------------------------------------
                                                                              
Common Stock.............      6,588 shares      $     5.81          $    38,276          $    3.10
Common Stock.............    170,000 shares      $     4.16          $   707,200          $   57.21
Common Stock.............      5,000 shares      $     3.28          $    16,400          $    1.33
Common Stock.............    818,412 shares      $     1.67(2)       $ 1,366,748(2)       $  110.57
                           ----------------                          -----------          ---------
      Totals.............  1,000,000 shares                          $ 2,128,624          $  172.21
=======================================================================================================


(1)  Represents  1,000,000  shares issuable under the 2002 Incentive Stock Plan.
     This  Registration  Statement  shall  also cover any  additional  shares of
     Common Stock which become  issuable under the 2002 Incentive  Stock Plan by
     reason of any stock dividend,  stock split,  recapitalization  or any other
     similar  transaction  without receipt of consideration  which results in an
     increase in the number of outstanding shares of Common Stock of Main Street
     and Main Incorporated.
(2)  Calculated  for purposes of this offering under Rule 457(h) and Rule 457(c)
     of the  Securities  Act of 1933, as amended,  using the average of the high
     and low  sales  prices  for  the  Common  Stock  of Main  Street  and  Main
     Incorporated as reported on the Nasdaq National Market on May 28, 2003.

================================================================================

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3. INCORPORATION OF DOCUMENTS BY REFERENCE

     Main Street and Main Incorporated (the "Registrant") hereby incorporates by
reference into this Registration  Statement the following  documents  previously
filed with the Securities and Exchange Commission (the "Commission"):

     (a)  The Registrant's  latest annual report filed pursuant to Section 13(a)
          or 15(d) of the  Securities  Exchange  Act of 1934,  as  amended  (the
          "Exchange  Act")  or  the  latest  prospectus  filed  pursuant  to the
          Securities  Act of  1933,  as  amended  (the  "Securities  Act")  that
          contains  audited  financial  statements for the  Registrant's  latest
          fiscal year for which such statements have been filed; and

     (b)  All other  reports  filed  pursuant  to Section  13(a) or 15(d) of the
          Exchange Act since the end of the fiscal year covered by the documents
          referred to in (a) above; and

     (c)  The  description  of the  Registrant's  Common Stock  contained in the
          Registrant's  Registration  Statement  on Form 8-A (File No.  0-18668)
          filed with the Commission on June 29, 1990.

     All reports and definitive  proxy or information  statements filed pursuant
to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this
Registration  Statement  and prior to the filing of a  post-effective  amendment
which  indicates  that all  securities  offered  hereby have been sold, or which
deregisters  all  securities  then  remaining  unsold,  shall  be  deemed  to be
incorporated  by reference  into this  Registration  Statement  and to be a part
hereof from the date of filing of such documents.

ITEM 4. DESCRIPTION OF SECURITIES

     Not applicable.

ITEM 5. INTERESTS OF NAMED EXPERTS AND COUNSEL

     The firm of Greenberg Traurig, LLP, Phoenix,  Arizona, has acted as counsel
for the Registrant in the preparation of this Registration  Statement. As of May
29,  2003,  certain  members  of such firm  beneficially  owned a total of 5,000
shares of the Registrant's Common Stock.

ITEM 6. INDEMNIFICATION OF DIRECTORS AND OFFICERS

     The Restated  Certificate  of  Incorporation  and Bylaws of the  Registrant
provide that the Registrant will indemnify and advance expenses,  to the fullest
extent permitted by the Delaware General  Corporation Law, to each person who is
or was a  director  or officer  of the  Registrant,  or who serves or served any
other   enterprise  or  organization  at  the  request  of  the  Registrant  (an
"Indemnitee").

     Under  Delaware  law, to the extent that an Indemnitee is successful on the
merits in defense of a suit or proceeding  brought  against him or her by reason
of the  fact  that he or she is or was a  director,  officer,  or  agent  of the
Registrant,  or serves or served any other  enterprise  or  organization  at the
request of the  Registrant,  the Registrant  shall  indemnify him or her against
expenses  (including  attorneys'  fees)  actually  and  reasonably  incurred  in
connection with such action.

     If unsuccessful in defense of a third-party civil suit or criminal suit, or
if such a suit is settled,  an Indemnitee may be indemnified  under Delaware law
against both (i) expenses, including attorneys' fees, and (ii) judgments, fines,
and amounts paid in  settlement if he or she acted in good faith and in a manner
he or she reasonably believed to be in, or not opposed to, the best interests of
the  Registrant,  and,  with respect to any criminal  action,  had no reasonable
cause to believe his or her conduct was unlawful.

                                      II-1

     If  unsuccessful  in  defense  of a suit  brought by or in the right of the
Registrant,  where the suit is settled,  an Indemnitee may be indemnified  under
Delaware law only against  expenses  (including  attorneys'  fees)  actually and
reasonably  incurred in the defense or settlement of the suit if he or she acted
in good  faith and in a manner he or she  reasonably  believed  to be in, or not
opposed to, the best interests of the  Registrant  except that if the Indemnitee
is adjudged to be liable for negligence or misconduct in the  performance of his
or her duty to the Registrant,  he or she cannot be made whole even for expenses
unless a court  determines  that he or she is fully and  reasonably  entitled to
indemnification for such expenses.

     Also under  Delaware  law,  expenses  incurred by an officer or director in
defending a civil or criminal  action,  suit, or  proceeding  may be paid by the
Registrant  in  advance  of the  final  disposition  of  the  suit,  action,  or
proceeding  upon  receipt of an  undertaking  by or on behalf of the  officer or
director to repay such amount if it is ultimately  determined  that he or she is
not  entitled to be  indemnified  by the  Registrant.  The  Registrant  may also
advance  expenses  incurred by other employees and agents of the Registrant upon
such terms and conditions, if any, that the Board of Directors of the Registrant
deems appropriate.

ITEM 7. EXEMPTION FROM REGISTRATION CLAIMED

     Not applicable.

ITEM 8. EXHIBITS

Exhibit
Number    Exhibit
------    -------
5         Opinion of Greenberg Traurig, LLP
10.42     2002 Incentive Stock Plan
23.1      Consent of KPMG LLP, independent auditors
23.2      Notice Regarding Consent of Arthur Andersen LLP
23.3      Consent of Greenberg Traurig, LLP (included in Exhibit 5)
24        Power of Attorney (included in the Signatures section of this
          Registration Statement)

ITEM 9. UNDERTAKINGS

     A.   The undersigned registrant hereby undertakes:

          (1)  To file,  during  any  period in which  offers or sales are being
made, a post-effective amendment to this registration statement:

               (i)  To include any  prospectus  required by Section  10(a)(3) of
the Securities Act of 1933;

               (ii) To reflect  in the  prospectus  any facts or events  arising
after the  effective  date of the  registration  statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the registration
statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high end of
the estimated  maximum offering range may be reflected in the form of prospectus
filed with the SEC pursuant to Rule 424(b) if, in the aggregate,  the changes in
volume  and price  represent  no more  than 20  percent  change  in the  maximum
aggregate  offering price set forth in the  "Calculation  of  Registration  Fee"
table in the effective registration statement.

               (iii) To include any  material  information  with  respect to the
plan of distribution not previously  disclosed in the Registration  Statement or
any material change to such information in the registration statement.

                                      II-2

          (2)  That,  for the purpose of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3)  To  remove  from   registration  by  means  of  a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

     B.   The undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange Act of 1934) that is  incorporated  by  reference  into the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     C.   Insofar  as   indemnification   for  liabilities   arising  under  the
Securities  Act of 1933 may be permitted to directors,  officers or  controlling
persons of the registrant  pursuant to the foregoing  provisions,  or otherwise,
the  registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the  Securities  Act and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the  registrant  of  expenses  incurred  or  paid  by  a  director,  officer  or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of such issue.

                                      II-3

                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Phoenix,  State of Arizona, on this 29th day of May,
2003.

                                       MAIN STREET AND MAIN INCORPORATED

                                       By: /s/ Bart A. Brown, Jr.
                                           -------------------------------------
                                           Bart A. Brown, Jr.
                                           President and Chief Executive Officer

                                POWER OF ATTORNEY

     KNOW ALL  PERSONS  BY THESE  PRESENTS,  that each  person  whose  signature
appears below constitutes and appoints jointly and severally, Bart A. Brown, Jr.
and Michael J. Herron and each of them, as his true and lawful  attorney-in-fact
and agent,  with full power of substitution and  resubstitution,  for him and in
his  name,  place  and  stead,  in any and all  capacities,  to sign any and all
amendments (including post-effective amendments) to this Registration Statement,
and to file  the  same,  with all  exhibits  thereto,  and  other  documents  in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact and agents, and each of them, full power and authority to
do and perform each and every act and thing  requisite  and necessary to be done
in  connection  therewith,  as fully to all intents and  purposes as he might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorneys-in-fact  and agents,  or any of them,  or his or their  substitute  or
substitutes, may lawfully do or cause to be done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:

       SIGNATURE                         POSITION                       DATE
       ---------                         --------                       ----

/s/ John F. Antioco         Chairman of the Board                   May 29, 2003
-------------------------
John F. Antioco

/s/ Bart A. Brown, Jr.      Chief Executive Officer and Director    May 29, 2003
-------------------------   (Principal Executive Officer)
Bart A. Brown, Jr.

/s/ William G. Shrader      President, Chief Operating Officer,     May 29, 2003
-------------------------   and Director
William G. Shrader

/s/ Michael Garnreiter      Chief Financial Officer (Principal      May 29, 2003
-------------------------   Financial and Accounting Officer),
Michael Garnreiter          Vice President, and Treasurer

/s/ Jane Evans              Director                                May 29, 2003
-------------------------
Jane Evans

/s/ John C. Metz            Director                                May 29, 2003
-------------------------
John C. Metz

/s/ Debra Bloy              Director                                May 29, 2003
-------------------------
Debra Bloy

/s/ Wanda Williams          Director                                May 29, 2003
-------------------------
Wanda Williams

/s/ Kenda B. Gonzalez       Director                                May 29, 2003
-------------------------
Kenda B. Gonzalez

                                      II-4

                                  EXHIBIT INDEX

Exhibit
Number    Exhibit
------    -------
5         Opinion of Greenberg Traurig, LLP
10.42     2002 Incentive Stock Plan
23.1      Consent of KPMG LLP, independent auditors
23.2      Notice Regarding Consent of Arthur Andersen LLP
23.3      Consent of Greenberg Traurig, LLP (included in Exhibit 5)
24        Power of Attorney (included in the Signatures section of this
          Registration Statement)