SCHEDULE 14A

            INFORMATION PROXY STATEMENT PURSUANT TO SECTION 14(a) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials

[ ] Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                               UNITY BANCORP, INC.

             (Exact name of Registrant as Specified in Its Charter)
                       -----------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

         (1) Title of each class of securities to which transaction applies:
         ----------------------------------------------------

         (2) Aggregate number of securities to which transaction applies:
         ----------------------------------------------------

         (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11:

         ----------------------------------------------------

         (4) Proposed maximum aggregate value of transaction:
         ----------------------------------------------------

         (5) Total fee paid:
         ----------------------------------------------------

[ ] Fees paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

         (1) Amount Previously Paid:
         ----------------------------------------------------

         (2) Form, Schedule or Registration Statement No.:
         ----------------------------------------------------

         (3) Filing Party:
         ----------------------------------------------------

         (4) Date Filed:
         ----------------------------------------------------



                               UNITY BANCORP, INC.
                                64 OLD HIGHWAY 22
                            CLINTON, NEW JERSEY 08809


April 20, 2001

Dear Stockholder:

You are cordially invited to attend the annual meeting of stockholders (the
"Annual Meeting") of Unity Bancorp, Inc. (the "Company") to be held on May 24,
2001 at 10:00 a.m. at the Holiday Inn Select of Clinton, 111 State Highway 173,
Clinton, New Jersey.

At the Annual Meeting, stockholders will be asked to elect one member to the
Board of Directors.

The Board of Directors of the Company believes that the election of its nominee
to the Board of Directors is in the best interests of the Company and its
stockholders, and unanimously recommends that you vote "FOR" the Board's
nominee.

YOUR COOPERATION IS APPRECIATED SINCE A MAJORITY OF THE COMMON STOCK MUST BE
REPRESENTED, EITHER IN PERSON OR BY PROXY, TO CONSTITUTE A QUORUM FOR THE
CONDUCT OF BUSINESS. WHETHER OR NOT YOU EXPECT TO ATTEND, PLEASE SIGN, DATE AND
RETURN THE ENCLOSED PROXY CARD PROMPTLY IN THE POSTAGE-PAID ENVELOPE PROVIDED SO
THAT YOUR SHARES WILL BE REPRESENTED. IN ADDITION, PLEASE BE KIND ENOUGH TO NOTE
ON THE PROXY CARD WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE ANNUAL MEETING.

On behalf of the Board of Directors and all of the employees of the Company, I
thank you for your continued interest and support.

Sincerely yours,



DAVID DALLAS
Chairman of the Board





                               UNITY BANCORP, INC.
                                64 OLD HIGHWAY 22
                            CLINTON, NEW JERSEY 08809


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 24, 2001

     Notice is hereby given that the 2001 Annual Meeting of Stockholders (the
"Annual Meeting") of Unity Bancorp, Inc. (the "Company") will be held at the
Holiday Inn Select of Clinton, 111 State Highway 173, Clinton, New Jersey, May
24, 2001 at 10:00 a.m. for the purpose of considering and voting upon the
following matters:

     1.   The election of Allen Tucker to serve as a director of the Company for
          a term of three years and until his successor is elected and duly
          qualified; and

     2.   Such other business as may properly come before the Annual Meeting and
          at any adjournments thereof, including whether or not to adjourn the
          meeting.

     Stockholders of record at the close of business on April 19, 2001 are
entitled to notice of, and to vote at, the Annual Meeting.

     All stockholders are cordially invited to attend the Annual Meeting.
Whether or not you contemplate attending the Annual Meeting, please execute the
enclosed proxy and return it to the Company. You may revoke your proxy at any
time prior to the exercise of the proxy by delivering to the Company a
later-dated proxy or by delivering a written notice of revocation to the
Company. A return envelope, which requires no postage if mailed in the United
States, is enclosed for your convenience.

                                            By Order of the Board of Directors

                                            DAVID DALLAS
                                            Chairman of the Board

April 20, 2001
Clinton, New Jersey


                                      -4-



                               UNITY BANCORP, INC.
                                64 OLD HIGHWAY 22
                            CLINTON, NEW JERSEY 08809

                          -----------------------------

                                 PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 24, 2001

                          -----------------------------

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

     This Proxy Statement and the accompanying Notice of Annual Meeting of
Stockholders are being furnished to the stockholders of Unity Bancorp, Inc. (the
"Company") in connection with the solicitation by the Board of Directors of the
Company of proxies to be used at the annual meeting of stockholders (the "Annual
Meeting") to be held at the Holiday Inn Select of Clinton, 111 State Highway
173, Clinton, New Jersey, on May 24, 2001, at 10:00 a.m. New Jersey time, and at
any adjournments thereof. These proxy materials are first being mailed on or
about April 20, 2001, to holders of record on April 19, 2001 (the "Record Date")
of the Company's common stock, no par value (the "Common Stock").

     A stockholder may revoke a proxy at any time before the proxy is voted by
written notice to the Secretary of the Company, by submission of another proxy
bearing a later date, or by appearing and voting in person at the Annual
Meeting. The mere presence at the Annual Meeting of the stockholder appointing
the proxy will not revoke the appointment. If not revoked, the proxy will be
voted at the Annual Meeting in accordance with the instructions indicated on the
proxy by the stockholder, or, if no instructions are indicated, all shares
represented by valid proxies received pursuant to this solicitation (and not
revoked before they are voted) will be voted "FOR" the election of the Board's
nominee for director named in this Proxy Statement. As to any other matter of
business that may be brought before the Annual Meeting, all shares represented
by valid proxies will be voted in accordance with the judgment of the person or
persons voting the same.

     All expenses of the Company in connection with the solicitation on behalf
of the Board of Directors will be borne by the Company. Proxies may also be
solicited personally or by mail or telephone by directors, officers and other
employees of the Company and the Bank, without additional compensation therefor.
The Company will also request persons, firms and corporations holding shares in
their names, or in the name of their nominees, which are beneficially owned by
others, to send proxy materials to and obtain proxies from such beneficial
owners, and will reimburse those holders for their reasonable expenses in doing
so.

     Holders of record of Common Stock at the close of business on the Record
Date are entitled to receive notice of, and will be entitled to vote at, the
Annual Meeting. At the close of business on the Record Date, the Company had
3,706,708 shares of Common Stock issued and outstanding. Each share of Common
Stock entitles the holder thereof to one vote on all matters that may come
before the Annual Meeting.

     As to the election of directors, the proxy card being provided enables a
stockholder to vote "FOR" the election of the nominee proposed by the Board of
Directors, or to "WITHHOLD AUTHORITY" to vote for the nominee being proposed.
Under the Company's Bylaws, directors are elected by a plurality of votes cast.

     The Board of Directors knows of no matters, other than those disclosed in
the Notice of Annual Meeting, to be presented for consideration at the Annual
Meeting. If, however, any other matters


                                      -5-



properly come before the Annual Meeting or any adjournments thereof, it is the
intention of the persons named in the enclosed proxy to vote such proxy in
accordance with their judgment on any such matters. The persons named in the
enclosed proxy may also, if a quorum is not present, vote such proxy to adjourn
the Annual Meeting from time to time.

     The nominee standing for election as director was unanimously nominated by
the Board of Directors. The nominee standing for election as director is not
being proposed for election pursuant to any agreement or understanding between
the nominee and the Company.

                              ELECTION OF DIRECTORS

     In accordance with the Certificate of Incorporation and the Bylaws of the
Company, the Board of Directors has fixed the number of directors constituting
the Board at five. Directors are elected for staggered terms of three years
each, with the term of office of only one of the three classes of directors
expiring each year. Mr. Allen Tucker, the Board's nominee for director, is
currently a director of the Company and the Bank. Mr. Tucker became a director
of the Company in August 2000. Mr. Tucker has been a director of the Bank since
1995. There remains an additional vacant seat on the Board, which was formerly
filled by Robert Van Volkenburgh, Sr., and which will not be filled at this
time. Mr. Van Volkenburgh, the former Chairman of the Board and Chief Executive
Officer, resigned his positions with both the Company and the Bank in August
2000.

     Directors serve until their successors are elected and qualified. The Board
of Directors has nominated and recommends the election of its nominee for the
term set forth below and until his successor shall have been elected and
qualified. Unless otherwise instructed by the stockholders, the persons named in
the enclosed form of proxy will vote the shares represented by such proxy "FOR"
the election of the nominee named below, subject to the condition that if the
named nominee should be unable to serve, discretionary authority is reserved to
vote for a substitute. No circumstances are presently known which would render
the nominee named herein unable or unwilling to serve.

INFORMATION WITH RESPECT TO THE NOMINEE AND CONTINUING DIRECTORS

     The following tables set forth, as of the Record Date, the name of the
nominee and the names of those directors whose terms continue beyond the Annual
Meeting and their ages, a brief description of their recent business experience,
including present occupations and employment, certain directorships held by
each, the year in which each became a director of the Company and the year in
which their terms (or in the case of the nominees, their proposed terms) as
director of the Company expire.

                                TABLE I -- NOMINEE FOR 2001 ANNUAL MEETING


========================================================================================================
NAME, AGE AND POSITION WITH           PRINCIPAL OCCUPATION DURING PAST          DIRECTOR         TERM
COMPANY(1)                            FIVE YEARS                                SINCE(2)         EXPIRES
--------------------------------------------------------------------------------------------------------
                                                                                          
Allen Tucker, 75                      President, Tucker Enterprises              1995              2004
Vice-Chairman                         Real Estate Builder & Investor
--------------------------------------------------------------------------------------------------------


                                                   -6-




                 TABLE II -- DIRECTORS OF THE COMPANY WHOSE TERMS CONTINUE
                                 BEYOND THIS ANNUAL MEETING


==========================================================================================
NAME, AGE AND POSITION WITH     PRINCIPAL OCCUPATION DURING PAST    DIRECTOR       TERM
COMPANY(1)                      FIVE YEARS                          SINCE(2)       EXPIRES
------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------
                                                                           
David D. Dallas, 46             Chairman and Corporate Secretary of    1990         2002
Chairman and                    the Company; Chairman of the Bank;
Corporate Secretary             Chief Executive Officer of Dallas
                                Group of America (Chemicals)
------------------------------------------------------------------------------------------
Peter P. DeTommaso, 75          Retired President Home Owners          1991         2002
Director                        Heaven, Inc. (Hardware and Lumber
                                Retail)
------------------------------------------------------------------------------------------
Charles S. Loring, 59           Owner, Charles S. Loring,              1990         2003
Director                        Certified Public Accountant
==========================================================================================


(1)  Each director of the Company is also a director of the Bank.

(2)  Includes prior service on the Board of Directors of the Bank.

     No director of the Company is also a director of any other company
registered pursuant to Section 12 of the Securities Exchange Act of 1934 or any
company registered as an investment company under the Investment Company Act of
1940.

MEETINGS OF THE BOARD OF DIRECTORS AND COMMITTEE MEETINGS

     During the fiscal year ended December 31, 2000, the Board of Directors of
the Company held twenty (20) meetings. During the fiscal year, no director
attended fewer than 75% of the aggregate of (i) the meetings of the Board of
Directors and (ii) meetings of the Committees of the Board of Directors on which
such director served.

     The Company maintains an Audit Committee of the Board of Directors, which
consisted of Messrs. C. Loring, P. DeTommaso and A. Tucker during the fiscal
year ended December 31, 2000.

     The Audit Committee met five (5) times in 2000.The Company does not
maintain a separate Nominating Committee. The full Board of Directors acts as a
Nominating Committee.

REPORT OF THE AUDIT COMMITTEE

     The Audit Committee meets periodically to consider the adequacy of the
Company's financial controls and the objectivity of its financial reporting. The
Audit Committee meets with the Company's independent auditors and the Company's
internal auditors, have unrestricted access to the Audit Committee.

     All Directors who serve on the Audit Committee are "independent" for
purposes of the NASDAQ listing standards. The Board has adopted a written
charter for the Audit Committee setting forth the audit-related functions the
Audit Committee is to perform. A copy of the Charter is attached as Appendix A
to this Proxy Statement.

     In connection with this year's financial statements, the Audit Committee
has reviewed and

                                      -7-



discussed the Company's audited financial statements with the Company's officers
and KPMG LLP, our independent auditors. We have discussed with KPMG LLP the
matters required to be discussed by Statement on Auditing Standards 61
(Communication with Audit Committees). We also have received the written
disclosures and letters from KPMG LLP, required by Independence Standards Board
Standard No. 1 (Independence Discussions with Audit Committees), and have
discussed with representatives of KPMG LLP their independence.

     Based on these reviews and discussions, the Audit Committee recommended to
the Board of Directors that the audited financial statements be included in the
Company's Annual Report on form 10-SBK for the fiscal year 2000 for filing with
the U.S. Securities and Exchange Commission.

COMPENSATION OF DIRECTORS

     Directors of the Company do not receive cash compensation for their service
on the Company's Board of Directors. However, directors of the Company are
eligible to participate in the 1994 Stock Option and Stock Bonus Plans for
Non-Employee Directors, the 1997 Stock Option and Bonus Plans, the 1998 Stock
Option Plan and the 1999 Stock Option Plan, all as described below.

     Directors of the Bank receive $300 for attendance at each Bank Board of
Directors meeting, $150 for attendance at each Bank Committee meeting, and $75
for attendance at each meeting of the Compliance Committee. In addition, Bank
directors also participate in the Company's various stock option plans.

     The Company maintains the 1994 Stock Option Plan for Non-Employee Directors
(the "Directors Plan") which provides for options to purchase shares of Common
Stock to be issued to non-employee directors of the Company, the Bank and any
other subsidiaries which the Company may acquire or incorporate in the future.
Individual directors to whom options are granted under the Directors Plan are
selected by the Board of Directors, which has the authority to determine the
terms and conditions of options granted under the Directors Plan and the
exercise price therefor. For the fiscal year ended December 31, 2000, no options
were granted to non-employee directors under the Directors Plan.

     The Company maintains the 1994 Stock Bonus Plan (the "1994 Bonus Plan"),
under which 25,548 shares of Common Stock are currently reserved for issuance.
Officers, employees and directors of the Company, the Bank and any other
subsidiaries which the Company may acquire or incorporate in the future, may
participate in the 1994 Bonus Plan. The Company's Board of Directors administers
and supervises the 1994 Bonus Plan. The Board has the authority to determine the
employees or directors who will receive awards under the 1994 Bonus Plan and the
number of shares awarded to each recipient. During 2000, no members of the
Company's Board of Directors received grants of Common Stock under the 1994
Bonus Plan.

     The Company maintains the 1997 Stock Bonus Plan (the "1997 Bonus Plan")
under which the Board of Directors may authorize grants of up to 78,750 shares
of Common Stock in the form of bonuses. Members of the Board of Directors,
officers of the Company, the Bank and any subsidiaries the Company may acquire
or incorporate in the future are eligible to participate in the 1997 Bonus Plan.
The 1997 Bonus Plan is administered by the Company's Board of Directors, which
has the authority to determine the participants to whom bonuses will be granted,
the amount of any bonus, and any terms and conditions which may be attached to
any shares underlying a bonus. During 2000, no members of the Company's Board of
Directors received grants of Common Stock under the 1997 Bonus Plan.

     The Company maintains 1997, 1998 and 1999 Stock Option Plans, under which
options to purchase shares of the Company's Common Stock may be granted to
members of the Board of Directors, officers and employees of the Company, the
Bank, and any subsidiaries which the Company may acquire

                                      -8-



or incorporate in the future. The terms of all three plans are substantially
similar. These plans are administered by the Board of Directors of the Company,
which has the authority to select the persons to whom stock options will be
granted. Options granted under these plans may either be incentive stock options
under the Internal Revenue Code of 1986, as amended (the "Code") or
non-qualified options. Incentive stock options granted under the plans must have
an exercise price of 100% of the fair market value of the Company's Common Stock
on the date of grant. Non-qualified stock options may have an exercise price of
not less than 85% of the fair market value of the Common Stock on the date of
grant, with the actual exercise price determined by the Board of Directors. The
1997 Stock Option Plan provides for the grant of options for up to 78,750 shares
of Common Stock; the 1998 Stock Option Plan provides for the grant of options
for up to 236,250 shares of Common Stock; and the 1999 Stock Option Plan
provides for the grant of options for up to 300,000 shares of Common Stock. In
2000, no members of the Board of Directors of the Company received grants of
options to purchase shares of Common Stock under these plans.


                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

     The following tables set forth, as of March 15, 2001, certain information
concerning the ownership of shares of Common Stock by (i) each person who is
known by the Company to own beneficially more than five percent (5%) of the
issued and outstanding Common Stock, (ii) each director and nominee for director
of the Company, (iii) each named executive officer described in this Proxy
Statement under the caption "Executive Compensation," and (iv) all directors and
executive officers of the Company as a group.



======================================================================================================
                                          UNITY BANCORP, INC.
======================================================================================================
                     NAME AND POSITION                             NUMBER OF SHARES           PERCENT
                      WITH COMPANY(1)                           BENEFICIALLY OWNED (2)       OF CLASS
------------------------------------------------------------------------------------------------------
                                                                                        
David D. Dallas, Chairman and Corporate Secretary                     497,279(3)              12.97%
------------------------------------------------------------------------------------------------------
Peter P. DeTommaso, Director                                          186,170(4)               5.00%
------------------------------------------------------------------------------------------------------
Charles S. Loring, Director                                           129,328(5)               3.48%
------------------------------------------------------------------------------------------------------
Allen Tucker, Director                                                 86,109(6)               2.31%
------------------------------------------------------------------------------------------------------
Anthony J. Feraro, President and Chief Executive Officer of            18,925(7)               0.51%
the Company and the Bank
------------------------------------------------------------------------------------------------------
James Hughes, Exec. V.P. and Chief Financial Officer of the                 0                  0.00%
Company and the Bank
------------------------------------------------------------------------------------------------------
James Loney, Exec. V.P. and Chief Operating Officer of                      0                  0.00%
the Bank
------------------------------------------------------------------------------------------------------
Kevin J. Killian, former Exec. V.P. and Chief Financial                32,627(8)               0.84%
Officer of the Company and the Bank
------------------------------------------------------------------------------------------------------
Robert J. Van Volkenburgh, Sr., former Chairman and                   523,377(9)              13.81%
Chief Executive Officer of the Company and the Bank
------------------------------------------------------------------------------------------------------
Directors and Executive Officers of the Company as a Group          1,473,815(10)             36.73%
(9  persons)
------------------------------------------------------------------------------------------------------
5% Shareholders:
Robert Dallas, Director of the Bank                                   451,557(11)             11.84%
======================================================================================================


                                                  -9-



(1)  The address for Kevin J. Killian is 43 Doyle Lane, Belle Mead, NJ 08502.
     The address for Robert J. Van Volkenburgh is P.O. Box 5301, Clinton NJ
     08809. The address for all other listed persons is c/o Unity Bank, 64 Old
     Highway 22, Clinton, New Jersey 08809.

(2)  Beneficially owned shares include shares over which the named person
     exercises either sole or shared voting power or sole or shared investment
     power. It also includes shares owned (i) by a spouse, minor children or
     relatives sharing the same home, (ii) by entities owned or controlled by
     the named person, and (iii) by other persons if the named person has the
     right to acquire such shares within sixty (60) days by the exercise of any
     right or option. Unless otherwise noted, all shares are owned of record and
     beneficially by the named person.

(3)  Includes 50,925 shares issuable upon the exercise of immediately
     exercisable options held by Mr. Dallas and 6,900 shares issuable upon the
     conversion of preferred shares. Also includes 6,743 shares held by Jessica
     Lynn Dallas and 6,743 shares held by David Tyler Dallas, Mr. Dallas' minor
     children. Shares also disclosed as beneficially owned by Mr. Dallas include
     35,147 shares held by Dallas Group of America, Inc. Employees' Profit
     Sharing Trust, 101,295 shares held by Dallas Group of America, Inc.,
     105,478 shares and 69,000 shares issuable upon the conversion of the
     Company's Series A Preferred Stock (the "Preferred Stock") held by Dallas
     Financial Holdings, LLC and 28,666 shares held by Trenton Liberty Ins. Co.
     These shares are also disclosed as beneficially owned by Mr. Robert Dallas.

(4)  Includes 163,210 shares owned jointly with Mr. DeTommaso's spouse. Also
     includes 8,474 shares issuable upon the exercise of immediately exercisable
     options and 9,660 shares issuable upon conversion of Preferred Stock.

(5)  Includes 9,898 shares held by Mr. Loring's spouse in her name, 21,600
     shares owned jointly with his spouse, and 12,048 shares held by The Loring
     Partnership. Mr. Loring disclaims beneficial ownership of the shares held
     by his spouse. Also includes 7,340 shares issuable upon the exercise of
     immediately exercisable options and 6,900 shares issuable upon conversion
     of Preferred Stock.

(6)  Includes 12,443 shares issuable upon the exercise of immediately
     exercisable options, 6,900 shares issuable upon the conversion of Preferred
     Stock, and 18,427 shares held by his spouse in her name. Mr. Tucker
     disclaims beneficial ownership of the shares held by his spouse.

(7)  Includes 2,757 shares held by Mr. Feraro's spouse in her own name, and
     13,800 shares issuable upon conversion of Preferred Stock.

(8)  Includes 6,900 shares issuable upon the conversion of Preferred Stock, and
     23,925 shares issuable upon the exercise of immediately exercisable
     options.

(9)  The Company is not aware of whether Mr. Van Volkenburgh's ownership is of a
     direct or indirect nature.

(10) Includes 79,182 shares issuable upon the exercise of immediately
     exercisable options and 202,860 shares issuable upon conversion of
     Preferred Stock.

(11) Includes 6,587 shares held by Mr. Dallas' son, 31,238 shares issuable upon
     the exercise of immediately exercisable options held by Mr. Dallas and
     6,900 shares issuable upon the


                                      -10-



     conversion of Preferred Stock. Also disclosed as beneficially owned by Mr.
     Dallas are 35,147 shares held by Dallas Group of America, Inc. Employees'
     Profit Sharing Trust, 101,295 shares held by Dallas Group of America, Inc.,
     105,478 shares and 69,000 shares issuable upon the conversion of Preferred
     Stock held by Dallas Financial Holdings, LLC and 28,666 shares held by
     Trenton Liberty Ins. Co. These shares are also disclosed as beneficially
     owned by Mr. David Dallas.


                             EXECUTIVE COMPENSATION

The report of the compensation/benefits committee and the following stock
performance graph shall not be deemed incorporated by reference by any general
statement incorporating by reference this proxy statement into any filing under
the Securities Act, except to the extent that the Company specifically
incorporates this information by reference, and shall not otherwise be filed
under such Acts.

PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The Company and the Bank maintain a Personnel Committee. During 2000, the
Personnel Committee was comprised of Robert Dallas and Sam Stothoff, who are
both directors of the Bank, and Peter DeTomasso, a director of the Company and
the Bank. None of the members of the Personnel Committee are or at any time have
been an employee of the Company or the Bank.

PERSONNEL COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The Personnel Committee is responsible for establishing the compensation
levels and benefits for executive officers of the Company and the Bank. The
Personnel Committee has the following goals for compensation programs impacting
the executive officers of the Company and the Bank:

     o    to align the interests of executive officers with the long-term
          interests of shareholders through awards that can result in ownership
          of Common Stock;

     o    to retain the executive officers who the Board of Directors believes
          will increase the Company's level of performance and to allow the
          Company to attract high quality executive officers in the future by
          providing total compensation opportunities which are consistent with
          competitive norms of the industry; and

     o    to maintain "fixed" compensation at competitive amounts for the
          industry and the geographic area of the Company.

     Anthony J. Feraro is the Company's President and was the President and
Chief Executive Officer of the Bank during 2000. Mr. Feraro's total compensation
is the result of the negotiations undertaken in connection with Mr. Feraro's
hiring in 1999. Under the terms of his agreement, Mr. Feraro was to receive a
$125,000 bonus assuming he satisfied certain criteria during his first six
months of employment. The Board concluded that Mr. Feraro had satisfied these
criteria, and that he was, therefore, entitled to the $125,000 bonus provided
for under his employment agreement.

     On a going forward basis, the Personnel Committee believes that
compensation should be tied to the Company's performance and the achievement of
goals. During 2001, these goals will include improvement in the Company's
regulatory standing, a return to profitability and continued compliance with the
Company's regulatory agreements and capital requirements. The Personnel
Committee may also take into account that Mr. Feraro voluntarily waived his
right to receive certain commission compensation of up to $75,000 per year
commencing on January 1, 2000, in light of the Company's regulatory situation
and performance. As with the Company's other executive officers, Mr. Feraro's
total compensation


                                      -11-



involves certain subjective judgments and is not based solely upon any specific
objective criteria or weighting.

Robert Dallas
Samuel Stothoff
Peter P. DeTommaso


                                PERFORMANCE GRAPH

     Set forth below is a graph and table comparing the yearly percentage change
in the cumulative total shareholder return on the Company's Common Stock against
(1) the cumulative total return on the SNL Bank Index for banks with under $500
million in assets and (2) the NASDAQ Composite Index for the period commencing
December 29, 1995 and ending on December 31, 2000.

                                   [GRAPHICAL REPRESENTATION OF DATA CHART]
                                           --[Plot Points Below]--


                                                           Fiscal Year Ending
                            -------------------------------------------------------------------------------'
                            12/29/95       12/31/96      12/31/97      12/31/98      12/31/99      12/31/00
                            --------       --------      --------      --------      --------      --------
                                                                                   
Unity Bancorp, Inc.           100           111.52        167.33        151.56         82.67         27.56

SNL Bank Index                100           126.29        211.96        191.96        174.35        164.30
(<$500 million assets)

NASDAQ Composite              100           122.71        149.25        208.40        386.77        234.81
Index


     The following table sets forth a summary for the last three fiscal years of
the cash and non-cash compensation awarded to, earned by, or paid to the Chief
Executive Officer of the Company and each


                                      -12-



highly compensated executive officer of the Company or the Bank whose individual
remuneration exceeded $100,000 for the last fiscal year.

                                              SUMMARY COMPENSATION TABLE
                                            CASH AND CASH EQUIVALENT FORMS
                                                   OF REMUNERATION


                                                                                          LONG-TERM
                                                                                         COMPENSATION
                                                                                            AWARDS
                                             ANNUAL COMPENSATION             OTHER       -------------    SECURITIES
                                             -----------------------         ANNUAL        RESTRICTED     UNDERLYING
NAME AND PRINCIPAL                            SALARY           BONUS         COMPEN-         STOCK         OPTIONS/
POSITION                        YEAR           ($)              ($)        SATION($)(1)    AWARDS ($)      SARs (#)
------------------              ----         -------          -------      ------------    ----------     ----------
                                                                                          
Anthony J. Feraro               2000         250,000          125,000         38,865            0                0
President &                     1999          33,065(2)             0              0            0                0
Chief Executive Officer of
the Bank

Kevin J. Killian                2000         124,000                0          5,400            0                0
Former Executive Vice           1999         112,121            2,440(4)           0            0           20,000
President & Chief Financial     1998          41,735(3)             0              0            0            8,925
Officer of the Bank

Robert J. Van                   2000         137,778                0          3,900            0                0
VanVolkenburgh, Sr.             1999         280,000          114,718(6)       6,450            0                0
Former Chairman &               1998         125,000(5)      $124,658(7)      $6,150            0           94,763
Chief Executive Officer


(1)  Other annual compensation includes director fees, if applicable, insurance
     premiums and the personal use of automobiles, if applicable.

(2)  Mr. Feraro was hired as the Company's Chief Operating Officer and Executive
     Vice President in November 1999.

(3)  Mr. Killian was hired as the Company's Chief Financial Officer in July 1998
     and continued in that capacity until December 2000.

(4)  Represents the value of 227 shares issued to Mr. Killian under the
     Company's 1994 Stock Bonus Plan.

(5)  Consists of Mr. Van Volkenburgh's annual retainer as Chairman of the Board.

(6)  Represents the value of 10,713 shares issued to Mr. Van Volkenburgh under
     the Company's 1997 Stock Bonus Plan.

(7)  Represents the value of 9,450 shares issued to Mr. Van Volkenburgh under
     the Company's 1997 Stock Bonus Plan.


                                      -13-



     In December 2000 the Company hired Mr. James A. Hughes as its Chief
Financial Officer. Mr. Hughes' annual salary is $125,000.

EMPLOYMENT AGREEMENTS

     On October 18, 1999, the Bank entered into an employment agreement with Mr.
Anthony J. Feraro to serve as Executive Vice President and Chief Operating
Officer of the Bank. Mr. Feraro was subsequently promoted to President and Chief
Executive Officer of the Bank and President of the Company.

     Mr. Feraro's employment agreement provides for a two-year term,
automatically renewable on each anniversary date for an additional one-year
period unless, 90 days prior to such anniversary date, either party provides
written notice of its intention not to renew. The employment agreement provides
that Mr. Feraro will receive an annual base salary, to be reviewed annually by
the Board of Directors. Mr. Feraro's initial salary under the agreement is
$250,000. In addition, under his employment agreement, Mr. Feraro was entitled
to receive a $125,000 bonus assuming he met certain criteria during the six (6)
months ended March 31, 2000. The Board concluded that Mr. Feraro satisfied those
criteria and so he was paid the bonus. Mr. Feraro's employment agreement also
provides for the payment to him of commissions based upon the origination of SBA
loans of up to $75,000 per year. In light of the Company's performance and its
regulatory capital position, Mr. Feraro has agreed to waive his right to these
commissions. The agreement permits the Company to terminate Mr. Feraro's
employment for cause at any time. The agreement defines cause to mean personal
dishonesty, incompetence, willful misconduct, breach of fiduciary duty involving
personal profit, intentional failure to perform stated duties, willful violation
of any law, rule or regulation or final cease and desist order for material
breach of any provision of this agreement. In the event that Mr. Feraro is
terminated for any reason other than cause during the first year of the
agreement, Mr. Feraro will be entitled to receive his then-current base salary
for 12 months. If such termination occurs during the second year of his
employment, Mr. Feraro will be entitled to receive his then-current base salary,
pro rated, for a period of nine months. Thereafter, if Mr. Feraro's employment
is terminated without cause, Mr. Feraro will be entitled to receive his
then-current base salary, pro rated, for a period of three months. Mr. Feraro
has the right to terminate his employment upon the occurrence of a change in
control and shall be entitled to receive a lump sum payment equal to his
then-current base salary. The employment agreement also prohibits Mr. Feraro
from competing with the Bank for a period of one year following the termination
of his employment.

STOCK BENEFIT PLANS FOR EMPLOYEES

     The Company maintains the 1994 Incentive Stock Option Plan (the "Employee
Plan"), under which 35,049 shares of Common Stock are currently reserved for
issuance, subject to adjustments as set forth therein. Officers and other key
employees (including officers and employees who are directors), of the Company,
the Bank and any other subsidiaries which the Company may acquire or incorporate
may participate in the Employee Plan. The Board of Directors administers the
Employee Plan, and has the authority to determine the employees who will receive
options under the Employee Plan, the terms and conditions of options granted
under the Employee Plan and the exercise price therefor.

     The Company maintains the 1994 Stock Bonus Plan (the "1994 Bonus Plan"),
under which 25,548 shares of Common Stock are currently reserved for issuance.
Officers and other key employees of the Company, the Bank and any other
subsidiaries, which the Company may acquire or incorporate, may participate in
the 1994 Bonus Plan. The Company's Board of Directors administers and supervises
the 1994 Bonus Plan. The Board has the authority to determine the employees or
directors who will receive awards under the 1994 Bonus Plan and the number of
shares awarded to each recipient.


                                      -14-



     In addition, officers and employees are eligible to participate in each of
the 1997, 1998 and 1999 Stock Option Plans and the 1997 Stock Bonus Plan,
discussed under the heading "Compensation of Directors."

     No stock options were granted to any named executive officer in 2000.

     At year-end 2000, no executive officers listed in the summary compensation
table had outstanding stock options.

                               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL
                                     YEAR AND FY-END OPTION/SAR VALUES


----------------------------------------------------------------------------------------------------------
                                                                                           VALUE OF
                                                                                           UNEXERCISED
                                                                                           IN-THE-MONEY
                                                                                           OPTIONS/SARS
                                                               NUMBER OF SECURITIES        AT FY-END ($)
                                                               UNDERLYING UNEXERCISED      (BASED ON $2.00
                                  SHARES          VALUE        OPTIONS/SARS AT FY-END (#)  PER SHARE)
                                  ACQUIRED ON     REALIZED     EXERCISABLE/                EXERCISABLE/
              NAME                EXERCISE (#)    ($)          UNEXERCISABLE               UNEXERCISABLE
----------------------------------------------------------------------------------------------------------
                                                                                         
Anthony Feraro                          N/A           N/A                  N/A                       N/A
----------------------------------------------------------------------------------------------------------
Kevin Killian                           N/A           N/A              23,925(E)/                    N/A(1)
                                                                        5,000(U)
----------------------------------------------------------------------------------------------------------
Robert J. Van Volkenburgh               N/A           N/A                  N/A                       N/A
----------------------------------------------------------------------------------------------------------


(1)  None of these options were in the money at year-end 2000.

CERTAIN TRANSACTIONS WITH MANAGEMENT

     The Bank has made in the past and, assuming continued satisfaction of
generally applicable credit standards, expects to continue to make loans to
directors, executive officers and their associates (i.e. corporations or
organizations for which they serve as officers or directors or in which they
have beneficial ownership interests of ten percent or more). These loans have
all been made in the ordinary course of the Bank's business on substantially the
same terms, including interest rates and collateral, as those prevailing at the
time for comparable transactions with other persons and do not involve more than
the normal risk of collectibility or present other unfavorable features.

     The Company leases its headquarters and its Scotch Plains office from
partnerships consisting of Messrs. D. Dallas, R. Dallas and Van Volkenburgh.
Under the leases for these facilities, the partnerships received in 2000 rental
payments of $569,347. The Company believes that these rent payments reflect
market rents and that the leases reflect terms, which are comparable to those
which could have been obtained in a lease with an unaffiliated third party. The
annual base rent will increase by the higher of the Urban Consumer Price Index
or 3% annually.


                                      -15-



                        RECOMMENDATION AND VOTE REQUIRED

     Directors will be elected by a plurality of the votes cast at the Annual
Meeting, whether in person or by proxy. THE BOARD OF DIRECTORS UNANIMOUSLY
RECOMMENDS A VOTE "FOR" ITS OF THE NOMINEE FOR DIRECTOR NAMED ABOVE.


                                LEGAL PROCEEDINGS

     On August 14, 2000, Robert J. Van Volkenburgh resigned from his positions
of Chairman of the Board of Directors and Chief Executive Officer of the
Company. In February 2001, Mr. Van Volkenburgh filed a complaint in the Superior
Court of New Jersey alleging breach of two employment-related agreements.
Counsel has advised the Company that it has strong defenses to any such claims
by Mr. Van Volkenburgh and he is not likely to succeed in this regard.


                              INDEPENDENT AUDITORS

     The Company's independent auditor for the fiscal year ended December 31,
2000 was KPMG LLP. The Company's Board of Directors has appointed KPMG LLP to
continue as independent auditors for the Bank and the Company for the year
ending December 31, 2001. KPMG LLP has advised the Company that one or more of
its representatives will be present at the Annual Meeting to make a statement if
they so desire and to respond to appropriate questions.

AUDIT FEES

     The Company was billed the aggregate amount of $225,000 for fiscal year
2000 for professional services rendered by KPMG LLP for its audit of the
Company's Financial Statement for 2000 and review of the financial statements
included in the Company's forms 10-QSB during 2000. Other than as disclosed
below, the Company has not retained KPMG LLP to provide non-audit services
during 2000.

FINANCIAL INFORMATION SYSTEM DESIGN AND IMPLEMENTAL FEES:

     The Company was not billed any amount for professional services related to
Financial Information System Design and Implementation by KPMG LLP.

ALL OTHER FEES

     In addition to the fees set forth above under Audit Fees, the Company was
billed $30,450 for tax compliance services by KPMG LLP for fiscal year 2000.


                          COMPLIANCE WITH SECTION 16(a)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
requires the Company's officers, directors, and persons who own more than ten
percent of a registered class of the Company's equity securities, to file
reports of ownership and changes in ownership with the Securities and Exchange
Commission. Officers, directors and greater than ten percent stockholders are
required by


                                      -16-



regulation of the Securities and Exchange Commission to furnish the Company with
copies of all Section 16(a) forms they file.

     The Company believes that all required filings applicable to its officers,
directors and greater than 10% beneficial owners, were accomplished during the
fiscal year ended December 31, 2000. The Company bases this belief solely on its
review of copies of such forms received by the Company, or on written
representations from certain reporting persons that no Forms 5 were required.


                       SUBMISSION OF STOCKHOLDER PROPOSALS
                           FOR THE 2002 ANNUAL MEETING

     Any stockholder who wishes to submit a proposal for inclusion in the proxy
material to be distributed by the Company in connection with its 2002 Annual
Meeting must do so no later than December 31, 2001.


                                      -17-




                                   APPENDIX A

                             AUDIT COMMITTEE CHARTER


                                      -18-



                                                                      Appendix A

            CHARTER OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS
                             OF UNITY BANCORP, INC.

I. AUDIT COMMITTEE PURPOSE

     The Audit Committee is appointed by the Board of Directors to assist the
Board in fulfilling its oversight responsibilities. The Audit Committee's
primary duties and responsibilities are to:

     o    Monitor the integrity of the Company's financial reporting process and
          systems of internal controls regarding finance, accounting, and
          compliance with legal and regulatory requirements.

     o    Monitor the independence and performance of the Company's independent
          auditors and internal auditing department.

     o    Provide an avenue of communication among the independent auditors,
          management, the internal auditing department, and the Board of
          Directors.

     o    Encourage adherence to, and continuous improvement of, the Company's
          policies, procedures and practices at all levels.

     The Audit Committee has the authority to conduct any investigation
appropriate to fulfilling its responsibilities and it has direct access to the
independent auditors as well as anyone in the organization. The Audit Committee
has the ability to retain, at the Company's expense, special legal, accounting,
or other consultants or experts it deems necessary in the performance of its
duties.

II.      AUDIT COMMITTEE COMPOSITION AND MEETINGS

     Audit Committee members shall meet the requirements of the NASDAQ Exchange.
The Audit Committee shall be comprised of three or more directors as determined
by the Board, each of whom shall be independent non-executive directors, free
from any relationship that would interfere with the exercise of his or her
independent judgment. All members of the Committee shall have a basic
understanding of finance and accounting and be able to read and understand
fundamental financial statements, and at least one member of the Committee shall
have accounting or related financial management expertise.

     Audit Committee members shall be appointed by the Board on recommendation
of the Board. If an audit committee Chair is not designated or present, the
members of the Committee may designate a Chair by majority vote of the Committee
membership.

     The Committee shall meet at least four times annually, or more frequently
as circumstances dictate. The Audit Committee Chair shall prepare and/or approve
an agenda in advance of each meeting. The Committee should meet privately in
executive session at least annually with management; the director of the
internal auditing department, the independent auditors and as a committee to
discuss any matters that the Committee or each of these groups believes should
be discussed. The Committee may ask members of management or others to attend
meetings and provide pertinent information as necessary. In addition, the
Committee or at least its Chair should communicate with management and the
independent auditors quarterly to review the Company's financial statements and
significant findings based upon the auditors limited review procedures.


                                      -19-



III. AUDIT COMMITTEE RESPONSIBILITIES AND DUTIES

Review Procedures

1.   Review and reassess the adequacy of this Charter at least annually. Submit
     the charter to the Board of Directors for approval and have the document
     published at least every three years in accordance with SEC regulations.

2.   Review the Company's annual audited financial statements prior to filing or
     distribution. Review should include discussion with management and
     independent auditors of significant issues regarding accounting principles,
     practices and judgments.

3.   In consultation with the management, the independent auditors and the
     internal auditors, consider the integrity of the Company's financial
     reporting processes and controls. Discuss significant financial risk
     exposures and the steps management has taken to monitor, control and report
     such exposures. Review significant findings, including the status of
     previous examinations, prepared by the independent auditors and the
     internal auditing department together with management's responses.

4.   Review with financial management and the independent auditors the company's
     quarterly financial results prior to the release of earnings and/or the
     company's quarterly financial statements prior to filing or distribution.
     Discuss any significant changes to the Company's accounting principles and
     any items, which are required to be communicated by the independent
     auditors in accordance with SAS 61 (see item 9). The Chair of the Committee
     may represent the entire Audit Committee for purposes of this review.

Independent Auditors

5.   The independent auditors are ultimately accountable to the Audit Committee
     and the Board of Directors. The Audit Committee shall review the
     independence and performance of the auditors and annually recommend to the
     Board of Directors the appointment of the independent auditors or approve
     any discharge of auditors when circumstances warrant.

6.   Approve the fees and other significant compensation to be paid to the
     independent auditors, including fees to be paid for other significant
     studies undertaken at the request of management that are beyond the scope
     of the audit engagement letter.

7.   On an annual basis, the Committee should review and discuss with the
     independent auditors all significant relationships they have with the
     Company that could impair the auditors' independence.

8.   Review the independent auditors audit plan - discuss scope, staffing,
     locations, reliance upon management and internal audit and general audit
     approach.

9.   Prior to releasing the year-end earnings, discuss the results of the audit
     with the independent auditors. Discuss certain matters required to be
     communicated to audit committees in accordance with AICPA SAS 61.

10.  Consider the independent auditors' judgments about the quality and
     appropriateness of the Company's accounting principles as applied in its
     financial reporting.


                                      -20-




Internal Audit Department and Legal Compliance

11.  Review the budget, plan, changes in plan, activities, organizational
     structure, and qualifications of the internal audit department, as needed.

12.  Review the appointment, performance and replacement of the senior internal
     audit executive.

13.  Review significant reports prepared by the internal audit department
     together with management's response and follow-up to these reports.

14.  Review all reports concerning the Company's compliance monitoring program
     and any significant fraud or regulatory noncompliance that occurs at the
     Company. This review should include consideration of the internal controls
     that should be strengthened to reduce the risk of a similar event in the
     future.

15.  On at least an annual basis, review with the Company's counsel, any legal
     matters that could have a significant impact on the organization's
     financial statements, the Company's compliance with applicable laws and
     regulations, inquiries received from regulators or governmental agencies.

Other Audit Committee Responsibilities

16.  Annually prepare a report to shareholders as required by the Securities and
     Exchange Commission. The report should be included in the Company's annual
     proxy statement.

17.  Perform any other activities consistent with this Charter, the Company's
     By-laws and governing law, as the Committee or the Board deems necessary or
     appropriate.

18.  Maintain minutes of meetings and periodically report to the Board of
     Directors on significant results of the foregoing activities.

19.  Establish, review and update periodically a Code of Ethical Conduct and
     ensure that management has established a system to enforce this Code.

20.  Periodically perform self-assessment of audit committee performance.

21.  Review financial and accounting personnel succession planning within the
     company.

22.  Annually review policies and procedures as well as audit results associated
     with directors' and officers expense accounts and perquisites. Annually
     review a summary of director and officers' related party transactions and
     potential conflicts of interest.


                                      -21-



                                   UNITY BANCORP, INC.
                                   REVOCABLE PROXY FOR
                             ANNUAL MEETING OF SHAREHOLDERS
                                      MAY 24, 2001

                      SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

               The undersigned hereby appoints the Board of Directors of Unity
P         Bancorp, Inc. (the "Company"), to vote all of the shares of the
R         Company standing in the undersigned's name at the Annual Meeting of
O         Shareholders of the Company, to be held at the Holiday Inn Select of
X         Clinton, 111 State Highway 173, Clinton, New Jersey, on Thursday, May
Y         24, 2001 at 10:00 A.M., and at any adjournment thereof. The
          undersigned hereby revokes any and all proxies heretofore given with
          respect to such meeting.
                                                                     -----------
                                                                     SEE REVERSE
                                                                        SIDE
                                                                     -----------

                (CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE)
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
                            o FOLD AND DETACH HERE o




                 (This proxy is continued from the reverse side)


                                                           -    PLEASE MARK YOUR
                                                          |X|   VOTES AS IN THIS
                                                           -    EXAMPLE.

     THIS PROXY WILL BE VOTED AS SPECIFIED BELOW. IF NO CHOICE IS SPECIFIED, THE
PROXY WILL BE VOTED "FOR" MANAGEMENT'S NOMINEE TO THE BOARD OF DIRECTORS.

     The Board of Directors recommends a vote for each of these proposals.

1.   Election of Allen Tucker to serve on the Board of Directors for a term of
     three (3) years and until his successor is elected and duly qualified.

2.   In their discretion, such other business as may properly come before the
     meeting or any adjournment thereof.

                      WITHHOLD
              FOR     AUTHORITY
              [ ]        [ ]

     I (we) plan on attending the Annual Meeting. yes ___ no ___

                                    Dated:________________________________, 2001
                                    ____________________________________________
                                    Signature
                                    ____________________________________________
                                    Signature

                                    (PLEASE SIGN EXACTLY AS YOUR NAME APPEARS.
                                    WHEN SIGNING AS AN EXECUTOR, ADMINISTRATOR,
                                    GUARDIAN, TRUSTEE OR ATTORNEY, PLEASE GIVE
                                    YOUR TITLE AS SUCH. IF SIGNER IS A
                                    CORPORATION, PLEASE SIGN THE FULL CORPORATE
                                    NAME AND THEN AN AUTHORIZED OFFICER SHOULD
                                    SIGN HIS NAME AND PRINT HIS NAME AND TITLE
                                    BELOW HIS SIGNATURE. IF THE SHARES ARE HELD
                                    IN JOINT NAME, ALL JOINT OWNERS SHOULD
                                    SIGN.)


    PLEASE DATE, SIGN, AND RETURN THIS PROXY IN THE ENCLOSED RETURN ENVELOPE.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
                            o FOLD AND DETACH HERE o