Form 8-K
  SEC 873
(10/2000)
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest reported) April 1, 2003



The Boston Beer Company, Inc.
(Exact name of registrant as specified in its chapter)


Massachusetts
(State or other jurisdiction
of incorporation)
01-14092
(Commission
File Number)
04-328-4048
(IRS Employer
Identification No.)

75 Arlington Street, Boston, MA
(Address of principal executive offices)
02116
(Zip Code)

Registrant's telephone number, including area code (617) 368-5000

 
(Former name or former address, if changed since last report)
 






GENERAL INSTRUCTIONS


INFORMATION TO BE INCLUDED IN THE REPORT

Item 1. Changes in Control of Registrant.

None.

Item 2. Acquisition or Disposition of Assets.

Not applicable.

Item 3. Bankruptcy or Receivership.

Not applicable.

Item 4. Changes in Registrant's Certifying Accountant.

Not applicable.

Item 5. Other Events and Regulation FD Disclosure.

The Board of Directors of the Company has increased by $10,000,000 to $60,000,000
the aggregate expenditure limitation on the Company's Class A Common Stock repurchase
program. As of the date of this report, the Company has repurchased a total of
approximately $5,377,000 shares under this program at an aggregate cost of approximately $49,944,000.

Item 6. Resignations of Registrant's Directors.

Not applicable.

Item 7. Financial Statements and Exhibits.

Not applicable.

Item 8. Change in Fiscal Year.

Not applicable.

Item 9. Regulation FD Disclosure.

Not applicable.




SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

  The Boston Beer Company, Inc.
(Registrant)


  /s/ MARTIN F. ROPER

(Signature)*
Date: April 1, 2003
Martin F. Roper, President, Chief Executive Officer and Treasurer

*Print name and title of the signing officer under his signature.