SC 13D UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. _______) Pinnacle Financial Partners (Name of Issuer) Common (Title of Class of Securities) 72346Q104 (Cusip Number) Check the following box if a fee is being paid with this statement ___. (A fee is not required only if the filing person: (1) has a previous statement on file reporting beneficial ownership of more than five percent of the class of securities described in Item 1; and (2) has filed no amendment subsequent thereto reporting beneficial ownership of five percent or less of such class.) (See Rule 13d-7). * The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with the respect to the subject of class of securities, and for any subsequent amendment containing information which would alter the disclosure provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP NO. 72346Q104 13D Page 2 of 4 1 Name of Reporting Person S.S. or I.R.S. Identification No. of Above Person Salem Investment Counselors, Inc. 56-1225913 2 Check the Appropriate Box if a Member of a Group 3 SEC Use Only 4 Citizenship or Place of Organization North Carolina 5 Sole Voting Power 121,590 6 Shared Voting Power 7. Sole Dispositive Power 121,590 8 Shared Dispositive Power 9 Aggregate Amount Beneficially Owned by Each Reporting Person 121,590 10 Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares 11 Percent of Class Represented by Amount in Row 9 3.29% 12 Type of Reporting Person IA SCHEDULE 13D Page 3 of 4 Item 1(a) Name of Issuer: Pinnacle Financial Partners Item 1(b) Address of Issuer's Principal Executive Offices: The Commerce Center 211 Commerce Street, Suite 300 Nashville, Tennessee 37201 Item 2(a) Name of Person Filing: Salem Investment Counselors, Inc. Item 2(b) Address of Principal Business Office: P. O. Box 25427 Winston-Salem, North Carolina 27114-5427 Item 2(c) Citizenship: North Carolina Corporation Item 2(d) Title of Class of Securities: Common Stock Item 2(e) Cusip Number: 72346Q104 Item 3(e) (X) Investment Advisor registered under Section 203 of the Investment Advisors Act of 1940. Item 4 Ownership: (a) Amount beneficially owned: 121,590 (b) Percent of Class: 3.29% (c) Number of Shares as to which such person has (i) Sole power to vote or to direct the vote: 121,590 (ii) Shared power to vote or direct the vote: -0- (iii) Sole power to dispose or direct the disposition: 121,590 (iv) Shared power to dispose or direct the disposition of: -0- Item 5 N/A Item 6 N/A Item 7 N/A Item 8 N/A Item 9 N/A SCHEDULE 13D Page 4 of 4 Item 10: Certification: By signing below I certify that to the best of my knowledge and belief, the securities referred to above were acquired in the ordinary course of business and were not acquired for the purpose of and do not have the effect of changing or influencing the control of the issuer of such securities and were not acquired in connection with or as a participant in any transaction having such purposes or effect. Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. 2/13/04 Date /s/ Dale M. Brown Signature Dale M. Brown, President Name/Title