Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Hayes John V.
 2. Date of Event Requiring Statement (Month/Day/Year)
10/01/2017		 3. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [BFA, BFB]
(Last)
(First)
(Middle)
850 DIXIE HIGHWAY		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SVP, Chief Marketing Officer
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

LOUISVILLE, KY 40210		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Class A Common 2,164
D
 
Class A Common 111 (1)
I
ESPP
Class A Common 4,210
I
Hayes Investments LLC
Class B Common 7,609
D
 
Class B Common 5,894 (2)
I
By 401k
Class B Common 4 (1)
I
ESPP
Class B Common 20,314
I
Hayes Investments LLC

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right 05/01/2011 04/30/2018 Class B Common 16,926 $ 17.755 D  
Stock Appreciation Right 05/01/2012 04/30/2019 Class B Common 25,998 $ 13.525 D  
Stock Appreciation Right 05/01/2013 04/30/2020 Class B Common 21,820 $ 19.215 D  
Stock Appreciation Right 05/01/2014 04/30/2021 Class B Common 22,702 $ 23.2 D  
Stock Appreciation Right 05/01/2015 04/30/2022 Class B Common 17,122 $ 29.35 D  
Stock Appreciation Right 05/01/2016 04/30/2023 Class B Common 7,082 $ 36.21 D  
Stock Appreciation Right 05/01/2017 04/30/2024 Class B Common 5,654 $ 45.985 D  
Stock Appreciation Right 05/01/2018 04/30/2025 Class B Common 7,216 $ 51.125 D  
Stock Appreciation Right 05/01/2019 04/30/2026 Class B Common 9,952 $ 49.005 D  
Stock Appreciation Right 05/01/2020 04/30/2027 Class B Common 8,395 $ 50.63 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Hayes John V.
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210		       SVP, Chief Marketing Officer  

Signatures

Michael E. Carr, Jr., Attorney in Fact for John V. Hayes 10/11/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Number of shares acquired through the issuer's employee stock purchase program as of October 11, 2017.
(2) Number of shares acquired through the issuer's 401(k) plan as of October 11, 2017.

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