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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ___________________


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                October 28, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


        Delaware                        0-20574                 51-0340466
(State or other jurisdiction    (Commission File Number)      (IRS Employer 
   of incorporation)                                        Identification No.)


                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)


Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act
     (17 CFR 230.425)
|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act
     (17 CFR 240.14a-12)
|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14.d-2(b))
|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the 
     Exchange Act (17 CFR 240.13e-4(c))

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SECTION 8 - OTHER EVENTS

ITEM 8.01     OTHER EVENTS

     On October 28, 2004,  The  Cheesecake  Factory  Incorporated  announced the
opening of its newest  restaurant in Wauwatosa,  Wisconsin.  A copy of the press
release is attached as Exhibit 99.1.


SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

(c)      Exhibits

           99.1     Press release dated October 28, 2004 entitled "The 
                    Cheesecake Factory Opens in Wauwatosa, Wisconsin".


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                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


Date:    October 28, 2004               THE CHEESECAKE FACTORY INCORPORATED



                                        By: /s/ MICHAEL J. DIXON
                                            ------------------------------------
                                            Michael J. Dixon
                                            Senior Vice President and Chief 
                                            Financial Officer


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                                  EXHIBIT INDEX

      Exhibit            Description
---------------------    -------------------------------------------------------
        99.1             Press Release dated October 28, 2004 entitled "The 
                         Cheesecake Factory Opens in Wauwatosa, Wisconsin".


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