Photo by Precondo CAOriginally Posted On: Elite Careers 101: 7 Tips to Unlock the Secret to Real (activerain.com)
The National Association of Realtors reached an all-time high in its membership numbers in 2019. What that means for you as a budding seller of properties is that competition is fierce and that getting ahead is only going to get harder.
With that in mind, how can you pull in the paycheck you’ve always dreamed of selling the American dream?
There are a lot of answers to that question. If you’re interested in learning what those real estate success answers are, keep reading.
Below, our team shares tips aggregated from living, breathing real estate success stories that’ll empower your prosperity.
- Get Comfortable Talking to People
Selling real estate is a people business. It takes developing relationships with those around you and building enough trust with them to make it so they believe they’ll be taken care of while making what will likely be the biggest purchase of their lives.
Therein lies the value of being comfortable communicating as an agent. The more confident you are when speaking, the more confidence you will inspire in your clients when it comes to buying.
If you’re not where you want to be when it comes to conversational competence, get there by practicing, brushing up on what you know about your market, and preparing for meetings before you have them.
- Take in General Knowledge but Find a Specialty
The more you know about real estate, the more value you can provide to prospective clients. You don’t want to be a jack of all trades and a master of none though.
Our recommendation is to take in general knowledge on various real estate facets when you check out AceableAgent reviews to work on getting your license. In addition to that, make time to dive deep into a single facet of real estate (duplex buying for investment purposes for example) so you can present yourself as an area expert.
If you become the go-to person for a particular subset of the real estate market, you’ll start to see high-quality clients flood your office almost automatically.
- Connect With a Great Firm
When you’re first starting in real estate, it’s going to be hard to get a steady stream of clients if you don’t have a brand backing you. Supporting brands could be staples like Keller-Williams, RE/MAX, or others.
While you will have to pay real estate brands portions of your sales to work under their name, they’ll provide you with marketing resources, office space, and most importantly, the credibility you need to start building your name.
- Write Strong Goals
If you don’t know where you want to be in your career, how will you know if you’ve arrived? There’s no great answer to that question so rather than pondering it, set strong goals for yourself.
Strong goals are quantifiable and specific. In real estate, that might be something like, “I will sell/buy 5 properties by December 24th of this year.”
Don’t limit yourself to a single goal and be sure to keep your goals visible so you can constantly remind yourself of what they are and move towards them.
- Save Effectively
Real estate agents live and die by the sales they’re able to make and in the world of sales, there are no guarantees.
If housing markets crashed like how they did in 2008, would you be able to survive making no sales over the course of a year? If you answered no to that question, start taking your savings more seriously.
Putting away a little bit of money each year can make or break your ability to stay in the real estate game long-term.
- Don’t Be Afraid to Follow Up
A follow-up call with a client could mean a $50,000 commission at the end of the year. Think about that, one phone call, $50,000.
That truth is one that the best purveyors of real estate success understand and drives them to constantly contact old clients that have gone cold in the last few weeks/months/years.
We understand the negative sensations that come with feeling like you’re imposing on people. Get over those and you’ll make a lot more money in real estate than you would have otherwise.
- Get Savvy With Digital Ads
The more clients you have in real estate, the more money you’re going to make. The best way to attract more clients is by marketing.
We’ve talked to agents in the past about spending money to run digital ads that push their services. Many we talk to claim that digital ads are cost-prohibitive. Of course, most of these people had never run a digital ad campaign before.
Let’s be clear, digital marketing campaigns set up effectively are cheap and drive paying leads. If you don’t believe us, we implore you to claim free ad credit through platforms like Google and to try your hand at selling yourself after reviewing some educational resources.
You might be blown away by the returns you enjoy.
Real Estate Success, at Its Foundation, Relies on Hustle
We’ve shared with you several real estate success factors that can propel you towards your goals. What we hope you understand though is that at the core of all of those tips is a requirement that you be willing to hustle for what it is you want.
You have to hustle when goal setting. You have to hustle when engaging clients. You have to hustle when learning.
If you’re willing to work hard, believe us when we say that your prospects of finding success will expand exponentially.
Still confused on how becoming a successful real estate agent works? If so, we welcome you to explore more helpful real estate career content on our blog.
