Skip to main content

Why Is Communication Important In Business?

Why Is Communication Important In Business?Photo by Annie Spratt

Originally Posted On: https://thevisualcommunicationguy.com/2020/10/14/why-is-communication-important-in-business/

 

Communicating with other people is something that just can’t be avoided much of the time. Even the most introverted among us will need to have some form of interaction once in a while if we want to achieve anything or get anything done.

In business, communication is even more critical. Good communication can be the difference between a profit and a loss. It can be the difference between success and failure. A business without excellent communication channels not just with its customers but with its suppliers and staff too will never be as successful as it would have been if those communication channels were open and flowing. Read on to find out more about why communication is so crucial in business.

Communicate Company Goals

If you run a business, you need to have a clear vision of what you want the company to achieve. Understanding your own goals and how you intend to get there is an excellent way to start, but these goals need to be communicated and explained to everyone else who is going to help you.

In most cases, this is going to mean anyone you employ. If you want them to work towards the goals you are setting, you have to be able to tell them what these goals are in a clear, concise, straightforward way. If you can do this, you won’t need to micromanage, you won’t need to continually be checking in, and you can delegate without any concerns. This allows you to focus on the elements of the business you need to deal with, safe in the knowledge that everyone else knows that the end goal is and is working steadily towards it.

Reduces Employee Turnover

Employee turnover is something all businesses have to deal with. When someone wants to leave, new staff have to be found to replace them. However, as simple as the process might sound, finding that new staff member is a long process and an expensive one. In the meantime, either current staff need to work harder and longer to take up the slack, or the business will be less productive, and neither of these options is helpful.

It is far easier and cheaper to retain staff than it is to hire new employees, and with good, open, honest communication at all levels, more staff are going to stay because they feel valued and appreciated, and they understand what it is they need to be doing in the business.

Happy Customers

Being able to trust your team to work in the way you want them to is a good thing, and it will help to shape your business in the way you want. Yet a business is not a business without customers, and this is another reason good communication is important.

Good customer service is all about communication. Whether it’s greeting each person who walks into your store, complimenting them on their popular but classic eyeglasses or their new hairstyle or overall how well they’re looking, or asking after their family, for example, or it’s sending out personalized emails with recommendations of what they might want to buy, or even merely responding to their message or comment on social media, it will make all the difference.

No one likes to think they’re being ignored, and if you can provide good enough communication to show this is not the case, and that you appreciate their custom, they will return (and they might even tell others about their great experience).

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.