The iPhone 11 is available in 6 colors, including purple for the first time ever — here's how to decide (AAPL)

Apple

• At its annual keynote on September 10, Apple announced 3 new phones, including the iPhone 11.
• The iPhone 11 starts at $699, and is available in 6 colors.
• The colors are slightly different than last year's iPhone XR offerings.
• Visit Business Insider's homepage for more stories.

Last week, Apple announced the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. After reading all about the differences between the models, you've decided on the flagship iPhone 11.

So, your next important decision is which color to buy. This decision might seem minor after you've already decided which phone to buy, but it's not. You're dropping at least $700 on this phone, so you want it to look sharp. Your phone will be your most worn accessory, carried every day and with every outfit. Apple is even carrying a clear case so that you can show off whichever color you decide on.

The iPhone 11 comes in six colors: purple, yellow, green, white, black, and (Product) Red. Here are some tips and consideration to help you make a choice that fits your style.

A yellow phone makes a statement: you're fun, you don't take yourself too seriously, and in your world it's summer every day.

This yellow is a bit understated, almost pastel, so it doesn't veer into the more neon yellow territory of the iPhone XR. It's also worth mentioning that it looks notably lighter in person than in the official photos.

Yellow has been on trend for 2019, so this phone says that style is important to you.

Go for the white iPhone 11 if you know that you want a classic, easy look that will go with anything. White might show scuffs more easily than a darker color, so white says that you're committed to keeping your phone looking brand new.

White is understated, and has a more grown-up feel than some of the brighter pastel colors. This choice communicates "I am an adult, and I'm capable of taking reasonably good care of my phone."

A serious, basic phone isn't a bad thing. Apple has offered a black option of every iPhone its made so far, so they're clearly popular. It's the classic choice, and relatively easy to hide any marks or scratches, and you probably won't of your color choice after a few months.

Plus, you always have the option to get a colorful case if you're feeling fun. This is your most versatile option.

See Also:

• Here's what all the new colors for the iPhone 11 and iPhone 11 Pro look like in person
• The iPhone 11 is missing 6 modern smartphone features, and it feels like a placeholder for something better coming later
• Why you should buy the $1,000 iPhone 11 Pro instead of the more expensive iPhone 11 Pro Max