NEW YORK, NY / ACCESSWIRE / February 8, 2019 / Take a look around the web, and you'll see that some companies excel at written content, while others thrive thanks to stellar video content. A lot of companies do one of these things really well and treat the other as an afterthought. But in my opinion, the brands that have really grown and sustained their growth do both.
Photo credit: Photo by Fabrizio Verrecchia on Unsplash
More specifically, the top digital companies employ both written and video content as part of a cohesive, unified content strategy. For example, Buzzfeed is an example of a huge media company that does both well. In contrast, Mic recently had issues because they had great written content and great video, but they hadn't really found a way to put them together.
In my experience leading JAKK Media, I've learned that brands that want to thrive in the new digital era need to find that sweet spot where they're integrating stellar written content with equally stellar video content (and vice versa). Here's why JAKK Media is unifying video and written content-plus how we're benefitting in the process.
Why JAKK Media Is Choosing to Integrate Video and Written Content
Several factors went into the decision to invest heavily in both video and written content across JAKK Media brands.
For starters, surveys consistently reveal that more and more people prefer video content over written. By investing in video content, we capture an audience that might be disinclined to relate with us if we featured only written content.
At the same time, we don't want to exclude those people who still prefer written content. Overall, we want to appeal to folks who like both written and video content and give people more opportunities to enjoy either or both together. By investing in both types of content, we give our fans as many opportunities to interact with our brand as possible.
Additionally, housing our video content on YouTube is a great way to show up in search. YouTube is the second-biggest search engine in the world behind Google. We want people to find us on YouTube via our video content or find us on Google via our written content. By creating high-quality written and video content, we increase our odds of getting seen and appealing to a broad audience.
Finally, adopting a video content strategy has proved to be an amazing way to build a brand. Appearing and speaking on video helps our staffers share their personalities so our audience gets to know, like, and trust us.
The Benefits of Integrating Copy and Video
Since choosing to integrate video and written content, our whole mindset has changed. We've switched from thinking about getting "visitors" to generating fans who love our brands.
In the process, we've found that when people love your brand, amazing things happen. Here are just some of the perks we've enjoyed since changing up our content strategy and adopting this new mindset:
- Higher social engagement
- More visitors
- Better Google rankings
- Higher-level partnerships
- Great opportunities for sponsored content
All told, pretty much everything about our brand and our audience has improved since we made this switch.
Of course, we're still on the learning curve when it comes to video and written content integration. In the future, we want the transfer between video and written content to become as fluid as possible. And we're still learning how both our video and written content can be useful to the same reader, rather than just one or the other.
Ultimately, our goal is to create a brand that is so loved, people will consume our content in any and all forms. Thanks to our new content strategy and mindset, we're well on our way to turning that vision into a reality.
Contact:
SOURCE: Kenny Kline, JAKK Media
View source version on accesswire.com:
https://www.accesswire.com/534847/Video-and-Written-Content-Will-Never-Be-Separate-Again-Companies-Like-JAKK-Media-Are-Betting-On-It
