Connecting With Your Female Clients Through Philanthropy

Looking for a way to make deep connections with your female clients and prospects? Philanthropic activity just might be one of the very best ways to connect with them. Gone are the days when a woman’s philanthropic activity and social status were solely tied to their affluent husband’s wealth. In the not-so-distant past, many women may have felt that the term “philanthropist” only referred to an older, wealthy man who simply donated his money to put his name on buildings. Today’s women, however, are embracing the term “philanthropist” as their very own and desire to leave their charitable wishes as part of their financial legacy.