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Nova Mining Betting on New iPhone 5 and AAPL TV Product to Further Escalate Lithium Prices

Nova Mining Corp. (OTCBB:NVMN) management has been closely studying Apple’s (NASDAQ: AAPL) most recent successes with anticipation in order to evaluate the current and future worth of lithium supplies. Currently, Bloomberg Business, Barron’s and Seeking Alpha have pointed out that the explosion in iPad sales; smartphones and new electric car manufacturing are already straining worldwide Lithium supplies. MarketResearch.com has forecast the Lithium battery market to quadruple to $43 Billion.

Rumors have abounded lately surrounding the suspected release of the new iPhone 5, possibly later this year, as well as a reportedly revolutionary game-changer in a full blown Apple designed TV being released, possibly early next year. The name of the new Apple TV product has been referred to as the iTV by some news sources. Secrets of new product designs and release dates are closely held by Apple. However, there are strong indications of both products and estimated release dates from sources such as PCMag.com regarding the iPhone 5 and DailyFinance.com concerning the Apple iTV. A PCMag.com article on the iPhone 5 can be seen at http://www.pcmag.com/article2/0,2817,2406152,00.asp and a DailyFinance.com article on the iTV can be seen at http://www.dailyfinance.com/2012/06/23/5-reasons-apples-tv-will-change-the-world/

“Given what we have seen the iPad sales boom do to the Lithium market, we believe that further releases of revolutionary products from Apple will exponentially escalate lithium prices and place even more critical demand on the valuable mineral that is the main ingredient for long-life batteries,” said Nova Mining President James Dilger. “I feel we are positioning Nova Mining to reap great rewards from these influences on the lithium market.”

Last week, Nova Mining Corp executed a Letter of Intent with Mongolian National Mining Consultants Limited (MNMC) for the exclusive right to purchase 100% of the Lithium produced from three large licensed MNMC mining properties at a discount to market price. MNMC is a Hong Kong company, with its principal business operations in Ulaanbaatar, Mongolia. MNMC is the registered owner of multiple mining properties that are located in Mongolia. Recent Surveys of MNMC’s large mining properties indicate significant quantities of commercially recoverable Lithium reserves.

Nova Mining Corp. (NVMN) seeks out the most potentially lucrative mining projects and supplies of strategic high-demand minerals, such as lithium, as part of its aggressive economic business model. Lithium is the main ingredient in long life batteries, like those used in many of Apple’s popular electronic devices, Microsoft’s (NASDAQ: MSFT) new Surface tablet and Tesla Motors’ (NASDAQ: TSLA) new electric performance automobiles.

More information on Nova Mining Corp can be seen at: http://www.nova-mining.com

About Nova Mining Corp. (OTCBB: NVMN)

Nova Mining Corporation is a Nevada corporation listed on the OTCBB under the trading symbol NVMN. The Company is a growth-focused entity that seeks to acquire an international portfolio of strategic high-demand mineral mining assets. The Company operations philosophy includes securing local partners with strong management abilities and proven records for low production cost and high return on investment. Nova Mining competes in an industry sector that includes Sociedad Quimeca y Minera de Chile (NYSE: SQM).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Contacts:

Nova Mining Corporation
James Dilger, 210-581-7753

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