Acushnet’s second quarter results were met with a significant negative market reaction, despite the company delivering revenue and adjusted profit above Wall Street expectations. Management cited ongoing strength in the Titleist Golf Equipment and Gear segments as key drivers, with CEO David Maher highlighting robust demand for new Pro V1 golf balls and initial traction for the T-Series irons. Still, external pressures—most notably rising tariffs and macro uncertainty—were focal points, with Maher acknowledging, “We are confident in our ability to manage all that is in our control,” but operating with clear caution.

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While we enjoy listening to the management's commentary, our favorite part of earnings calls are the analyst questions. Those are unscripted and can often highlight topics that management teams would rather avoid or topics where the answer is complicated. Here is what has caught our attention.

Our Top 5 Analyst Questions From Acushnet’s Q2 Earnings Call

• Simeon Ari Gutman (Morgan Stanley) asked how tariff-driven inflation compares to historical norms in golf. CEO David Maher explained that price increases have mainly affected gear, footwear, and apparel but cautioned it is “almost too soon to say” how this compares to previous cycles given ongoing volatility.
• Simeon Ari Gutman (Morgan Stanley) followed up on the risk of consumer fatigue from higher prices. Maher acknowledged that while Acushnet’s premium positioning offers some insulation, the company remains “careful” to link price actions to demonstrated product performance.
• Martin Peter Mitela (Raymond James) sought clarity on demand trends and sell-through health. Maher responded that inventory levels are “seasonally normal,” indicating healthy sell-through despite earlier concerns about tariffs and consumer sentiment.
• Martin Peter Mitela (Raymond James) inquired about the timeline for growth recovery in Asian markets. Maher noted stabilization is expected in the second half, especially as the Asian apparel market rationalizes following a period of overexpansion.
• Matthew Robert Boss (JPMorgan) probed the outlook for new product launches and margin sustainability. Maher highlighted strong reception for both new golf balls and irons, while CFO Sean Sullivan said gross margins remain pressured by tariffs but are supported by ongoing cost mitigation and operational discipline.

Catalysts in Upcoming Quarters

Going forward, our analyst team will be monitoring (1) the pace and success of new product launches, especially the T-Series irons, (2) the effectiveness of tariff mitigation strategies and their impact on gross margins, and (3) stabilization and recovery in the Asian apparel and gear markets. Additionally, we will track inventory trends as a sign of underlying consumer health and management’s ability to adapt to a shifting tariff environment.

Acushnet currently trades at $79.98, in line with $79.71 just before the earnings. Is there an opportunity in the stock?See for yourself in our full research report (it’s free).

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