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Why Xponential Fitness (XPOF) Shares Are Sliding Today

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What Happened?

Shares of boutique fitness studio franchisor Xponential Fitness (NYSE: XPOF) fell 5.2% in the afternoon session after analyst sentiment turned more cautious following recent price target reductions from financial firms. 

Stifel Nicolaus dropped its price objective on Xponential Fitness from $10.00 to $8.00. In a separate report, Guggenheim reduced its target price on the stock from $13.00 to $12.00. These adjustments followed a period where the company's revenue had declined by 2.1% compared to the same quarter in the previous year. 

Adding to the negative pressure, reports also indicated that insider sentiment was negative, driven by open-market selling from key executives.

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What Is The Market Telling Us

Xponential Fitness’s shares are extremely volatile and have had 44 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 6 days ago when the stock gained 19% on the news that the company announced a significant debt refinancing and a plan to repurchase all of its convertible preferred stock, a move that prevents dilution for existing shareholders. 

Xponential Fitness entered into a new credit agreement for a $525 million five-year term loan and a $25 million revolving credit line. The company used the proceeds to refinance its existing debt and to buy back preferred stock that could have been converted into approximately 8.2 million common shares. This action was viewed positively by investors because it prevented the value of existing shares from being diluted. Additionally, the company's Chief Financial Officer noted that the refinancing could also lead to lower interest payments if certain financial milestones were achieved.

Xponential Fitness is down 46.6% since the beginning of the year, and at $7.45 per share, it is trading 59.7% below its 52-week high of $18.47 from February 2025. Investors who bought $1,000 worth of Xponential Fitness’s shares at the IPO in July 2021 would now be looking at an investment worth $607.76.

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