Brand awareness is a person's familiarity with a brand, product, or service. Increased brand awareness can result in repeat business and brand advocacy.
Internet Live Stats indicates that there are more than 1,8 billion websites online. With more content and information available than we could possibly consume in a lifetime, brand recognition is crucial for cutting through the clutter and distinguishing from the competition.
Through press release distribution, small and medium-sized businesses can boost brand awareness and remain in front of their target consumers.
What exactly is a Press Release?
A press release is a written statement distributed to media outlets. Press releases provide information and context regarding a certain event or announcement. The ultimate objective is to receive coverage from relevant periodicals and garner the attention of the company's target audience.
When prepared and disseminated properly, press releases are a cost-effective and efficient method for promoting your business and connecting with your target audience.
These interesting and brief news articles cover the following subjects:
- The distribution of a special report
- A company landmark
- A product announcement or introduction
- A new fundraising round
- The revelation of a new executive
- And even more
Now that we’ve outlined the basics of a press release, let’s discuss how firms may exploit this marketing vehicle to boost brand awareness.
Three Methods to Increase Brand Awareness through Press Release Distribution
Become a Thought Leader
Demonstrating your expertise on a subject not only develops trust with your target audience but also demonstrates to the media that you are a reliable source from which they may glean useful insights.
Use issues you’re knowledgeable about and that your target audience finds valuable as inspiration for press release content. Consistent press release distribution draws attention to your organization and highlights your skills. Both increase brand recognition over time.
Develop Consumer-Oriented Content
Understanding the people that comprise your target audience is the first step in any media and marketing strategy. Gaining greater insight into who they are and what interests them will enable you to develop consumer-focused press releases that address their pain areas, desires, requirements, and more.
In addition, using relevant search engine optimization (SEO) keywords in a press release might help a business appear on the search engine results page (SERP).
A benefit of SEO is boosting brand awareness and exposure, making it simpler for consumers to locate your content when searching for a product or service your organization offers.
Visibility and ranking go hand in hand, and the higher you rank on the search engine result page (SERP), the greater the likelihood that a consumer will view your content and click through to read it.
Use the Appropriate Software for Press Release Distribution
Consider the dissemination of press releases as an amplifier for your noteworthy tales. When you select the appropriate press release distribution business, you can rest confident that your press releases will be disseminated to the appropriate media outlets.
At PRWire360, we leverage our nearly two decades of knowledge to assist our clients in distributing the appropriate message to the appropriate audience at the appropriate time.
Strategic exposure on the wire increases brand awareness, eventually increasing website traffic, leads, sales, and returning customers.
Contact us immediately to speak with one of our PR Strategists and discover how our industry-leading press release distribution services give actual value at a fraction of the cost of alternative solutions.