The communications firm will drive multicultural media relations efforts within the park's 2023 destination campaign
LOS ANGELES - March 31, 2023 - PRLog -- The Presidio of San Francisco, one of America's most visited national park sites within the Golden Gate National Recreation Area, has selected MaGO PR, a full-service 360° bilingual PR/Communications firm, to lead specialized multicultural media relations. The agency will help build awareness for the Presidio's many amenities, including summer programs and events and activities around the park.
Since its inception, the Presidio Trust has prioritized welcoming underrepresented audiences through integrated marketing, media, and community grass-roots outreach. The 2022 award-winning "Free to Be" campaign for the new 14-acre Presidio Tunnel Tops parkland was hugely successful towards those goals, with recent studies demonstrating that visitor demographics match those of the greater nine-county Bay Area, and the "likely to recommend" score has increased year over year.
Building on this momentum, MaGO PR will address several visitor segments to ensure that the Presidio delivers national park experiences to urban audiences who have been traditionally left out or underrepresented in national parks, as well as promoting the many businesses in the park who through their rents support the park's operation. In addition to in-language Spanish and Chinese media, MaGO PR will engage several visitor segments such as people with disabilities and LGBTQ visitors. Activity will run year-round but the campaign's key components will run during the park's prime seasonality period of mid-April to late October. In an integrated approach, Most Likely To, a San Francisco-based creative services firm, will deliver on a paid media campaign.
"I am excited to join the Presidio Trust team and to be part of furthering their ongoing efforts of diversity and inclusion. The Presidio is not only a major Bay Area landmark but also an important park in our national park system," said Marco Gonzalez, CEO & Founder, MaGO PR. "MaGO PR is grateful for this opportunity and is looking forward to amplifying Presidio's genuine message of inclusivity and access for all the diverse communities that comprise the Bay Area."
The recently founded, MaGo PR, a play on words on its founder Marco Antonio Gonzalez's full name and the Spanish-language word "mago," which translates to wizard in English, is a full-service 360° multicultural PR firm that specializes in entertainment publicity, executive corporate communications, issues management, employee communications, community relations, DEI and media training, and English/Spanish translation services in both general and Hispanic markets.
About MaGO PR
MaGO PR is a 360°, full-service bilingual and bicultural public relations and communications firm that focuses on entertainment publicity, talent relations, comprehensive corporate communications strategies, and media relations & diversity training in both general and Hispanic markets in the U.S. The agency was founded by one of Southern California's top bilingual publicists Marco A. González, who brings 20+ years of public relations experience and proven success in entertainment publicity and executive/corporate communications with a strong track record in the delivery of high-impact media results in both the general and Hispanic media markets. To learn more about MaGo PR and Marco Gonzalez, please visit www.magopr.com.
About the Presidio and the Presidio Trust
The Presidio is one of America's most visited national park sites, located within the Golden Gate National Recreation Area. Spanning 1,500 acres next to San Francisco's Golden Gate Bridge, the Presidio is among the most biologically diverse parks in America. Historically a home to native peoples and a military post under three flags, its facilities have been reinvented as museums, restaurants, hotels, homes, and offices. The Presidio Trust is the federal agency that stewards the Presidio, in partnership with the National Park Service and with support from the Golden Gate National Parks Conservancy. The Trust sustains the Presidio by leasing homes and workplaces and offering visitor amenities. Learn more at www.presidio.gov.
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