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MissionIRNewsBreaks – SEGG Media Corporation (NASDAQ: SEGG, LTRYW) Expands Sports.com Brand with NBA Yearbook Campaign Covering Seven Iconic Franchises

SEGG Media (NASDAQ: SEGG, LTRYW), parent company of Sports.com, announced a major step in its U.S. marketing strategy with full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season, including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks. The campaign, managed through Professional Sports Publications, follows SEGG Media’s 2025–26 NFL Yearbook initiative spanning 25 stadiums and highlights the company’s growing footprint across America’s top sports leagues. “By executing brand placements within the NFL, NBA, and IndyCar, we are delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world,” said Matthew McGahan, chairman, president, and CEO. Director Marc Bircham added that the move advances SEGG Media’s goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026.

To view the full press release, visit https://ibn.fm/GSzGo

About SEGG Media Corporation

SEGG Media (NASDAQ: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

NOTE TO INVESTORS: The latest news and updates relating to SEGG are available in the company’s newsroom at http://ibn.fm/SEGG

About MissionIR

MissionIR (“MIR”) is a specialized communications platform with a focus on assisting IR firms with syndicated content to enhance the visibility of private and public companies within the investment community. It is one of 70+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, MIR is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, MIR brings its clients unparalleled recognition and brand awareness.

MIR is where breaking news, insightful content and actionable information converge.

For more information, please visit www.MissionIR.com

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