FORT MILL, S.C. - July 6, 2022 - (Newswire.com)
Today, MYMOVE.com, the leading resource to ease moving journeys, announced the relaunch of its website dedicated to helping the approximately 35 million Americans who move each year with its exclusive relationship with the USPS®. MYMOVE's newly designed site is evolving the mover experience by providing rich editorial content inclusive of proprietary checklists, expert advice, and tools to directly change an address, sign up for internet, find movers, and calculate the cost of your move. The website offers consumers one place to go for relevant information and savings opportunities for a more cost-effective, less stressful move.
In 2022, MYMOVE is expanding its platform and user experience by enhancing and innovating MYMOVE.com for its dedicated audience. "Our purpose is focused on a consumer-first experience that meets the mover where they are," said Bonnie Abrams, Vice President of Marketing on MYMOVE. "This site evolution is working toward what we've always aspired to do: help make moving easier by creating personal touchpoints with movers in new and highly engaging ways, from content to tools to exclusive offers."
To help craft the relaunch strategy, MYMOVE commissioned a survey from Forrester to learn more about the habits of recent movers. The study found that 48% of movers are overwhelmed by all of their tasks and seek a central resource for checklists and advice so they can get everything done in one place. Forrester's research also showed that consumers spend more while moving than they typically would - 15.3 million US households who move annually spend an average of $183.6 billion.
With the relaunch of MYMOVE.com, consumers who are moving will now have one place to go for helpful information to support their move like changing their address, deals to increase their savings, switching services, and a central hub for all pre- and post-move questions they may have.
MYMOVE's investments include:
- New Look, New Voice, Engaging Content - The MYMOVE relaunch showcases a redesigned homepage with expanded navigation along with fresh, highly authoritative editorial with renewed tone and voice, focused on the needs and wants of the mover. MYMOVE editorial content will include all-new moving checklists, best of reviews, interviews with experts, mover stories, seasonal home content, and more. It will also extend the mover journey to focus on celebrating the first year in their new home.
- Strengthening the Mover Toolkit & Savings - Expanding beyond advice on moving tips, MYMOVE is now taking it one step further, providing an onsite experience for the user to complete a Change-of-Address powered by USPS® and voter registration process. Consumers will now have the option to create an account on MYMOVE while changing their address and receive exclusive savings plus more.
- New Partnership & Branded Content Opportunities - MYMOVE's site experience will be media-enabled allowing for sponsored and branded content, revolutionizing how brands can connect with the mover audiences in a full-funnel approach.
"We have expertise in this industry and already help half a million movers each month as an authorized affiliate of the USPS®," says Abrams. By injecting a new look and feel, rich editorial content, new tools and services, exclusive opportunities, and customized brand integrations, MYMOVE has evolved from being a facilitator and helpful moving site to a brand that offers consumers a direct and personalized singular source to ease their moving journey.
For further information or to use these free resources for your own move, visit https://www.mymove.com
About MYMOVE
MYMOVE, is owned by Red Ventures, LLC — a media company with unbeatable technology, data, and marketing expertise. We have an exclusive relationship with the USPS® which connects over 35 million moving Americans every year with brands. We assist movers by helping them update their addresses, change their voter registration, and find great deals. In addition to services and offers, our resource sections are packed with helpful moving advice, internet service tips, cost of living calculators, city guides, home decorating and much more.
Follow MYMOVE on social: Facebook / Instagram / Twitter
Media Contacts
Rob Mitchell
social@mymove.com
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Original Source: MYMOVE.com Relaunches Website as Central Hub for All Mover Journeys
