Taipei, Taiwan – September 6, 2025 - [NEWS DIRECT] Miir Chen, founder of FZ Patent & Trademark Ltd., advocated for a value-driven IP strategy at the conference, aiming to bridge the gap between IP and brand recognition, demonstrating how IP can be transformed from paper into a driving force for increased market visibility and global expansion.According to a report currently published by The Icons, in a rapidly evolving global landscape marked by the AI revolution and decentralisation, patents are increasingly recognised not only as legal shields but also as strategic assets capable of generating revenue, attracting investment, and steering corporate growth. Miir Chen, founder of FZ Patent & Trademark Ltd., has become a leading voice in reimagining intellectual property (IP) as a forward-looking capital strategy—one that holds the power to reshape business trajectories and strengthen competitive advantage.
FZ Patent & Trademark Ltd. at the “2023 Patent Technology Commercialisation and Start-up Fundraising Matchmaking Forum”. Founder Miir Chen (centre) introduced the “FZ Select” platform, designed to transform patents from legal rights into asset levers, accelerating the internationalisation and value realisation of Asian innovations. (Photo: FZ Patent & Trademark Ltd.)
Chen stresses that patents should never be regarded as a passive line of defence. “At their highest level, patents allow companies to expand, monetise, and even reshape entire industries,” （Miir Chen, Founder of FZ Patent & Trademark Ltd）,she explains. This philosophy underpins the work of FZ Patent & Trademark Ltd., which distinguishes itself from traditional IP firms by engaging with clients at the earliest stages of product or technology development. Instead of filing only once a project is complete, FZ integrates patent foresight directly into business models and investor strategies, turning IP into a growth engine rather than a compliance requirement.
Central to Chen’s approach is her background in patent analysis—scanning and interpreting emerging technology landscapes years before market adoption. By forecasting demand and anticipating where opportunities will surface, FZ helps clients build patent portfolios that are not only legally sound but also commercially strategic. This proactive model has enabled companies to secure critical IP rights in advance, attract unexpected international partners, and respond effectively to global challenges such as shifting trade policies, and supply chain disruptions.
One case illustrates this advantage: a Taiwanese client, once vulnerable to sudden changes in trade regulations, successfully pivoted its supply chain strategy with FZ’s guidance. By relocating key assembly operations to Southeast Asia, supported by well-placed patents and origin certifications, the company turned potential losses into new market opportunities. Chen describes FZ’s role as “a business weather forecaster—helping companies carve out a path through the intersection of geopolitics and markets.”
Beyond its market-driven services, FZ embeds sustainability and human-centred values into its corporate culture. The firm aligns with several United Nations Sustainable Development Goals, including Good Health and Well-Being (Goal 3), Gender Equality (Goal 5), Decent Work and Economic Growth (Goal 8), and Climate Action (Goal 13). A recent example highlights this ethos: when an employee faced long commuting challenges, FZ reassigned her to a location that better suited her circumstances, balancing organisational needs with staff well-being. For Chen, sustainability is not a slogan but “a daily practice of placing people at the heart of decisions.”
To further extend its influence, FZ launched “FZ Select”, an initiative designed to spotlight promising patented products and link them with international distribution networks and investment partners. By bridging the gap between IP and brand recognition, FZ Select demonstrates how intellectual property can evolve beyond paperwork into a driver of market visibility and global expansion.
With this integrated approach—combining foresight, strategy, and human-centred governance—FZ Patent & Trademark Ltd. has positioned itself as more than a service provider. It has become a trusted partner for innovators seeking not only legal protection but also sustainable growth and international reach.
About FZ Patent & Trademark Ltd.
Based in Taipei, FZ Patent & Trademark Ltd. redefines intellectual property services by embedding foresight, analysis, and strategic planning into every engagement. The firm partners with Asian innovators to transform patents into measurable business value, new market opportunities, and sustainable global growth.
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