Dutch Creative Entrepreneur Builds Empowering Brand Platform for Tomboy Culture and Individual Expression
-- At a time where everybody is a cookie-cutter fashion influencer and everybody is mainstream beauty, 35-year-old Mandy Buddenberg is making a revolutionary space with itismandystyle, a brand that means more than following the current trends, it is an entire movement. The site is not only a fashion magazine, but a proclamation to edgy and sensitive tomboys who do not aspire to adhere to the traditional social ideas of femininity.
The driving force of this passion project is the creative entrepreneur, who, in addition to being a professional social healthcare in Hilversum, also feels the same empowering attitude towards both domains. "Creating is a part of my life in every aspect. It is all about providing people with the strength to be themselves," says Buddenberg.
The project, first started as iammandyb and later becoming itismandy and now the current itismandystyle platform, reflects the growth of Buddenberg as both designer and the proponent of other forms of expressing fashion.
Redefining Tomboy Culture for Modern Times
itismandystyle is not any other fashion blog, but a statement of culture. The brand is known to celebrate what Buddenberg calls tomboy style whereby it creates a space where people can be in between the stereotypical expressions of masculinity and femininity in the styles used. The style is a blend of graffiti-inspired-meet-streetwear, unpredictable color-blocking, and bomber jackets with non-traditional feminine features.
The unique style has become well known in the Dutch artistic community with itismandystyle being published in several different magazines with other artists of the innovative Dutch artistic community. The philosophy of the design of the brand is inspired by street art culture, urban life, and an in-the-raw originality of the art underground of Amsterdam.
Beyond Fashion: A Platform for Empowerment
The distinguishing factor between itismandystyle and the conventional fashion content is its desire to empower young and insecure people and most especially women and girls who feel that they are not represented in popular fashion magazines. Buddenberg covers more than outfit shares with lifestyle, wellness and what she calls life talk candid discussions on how to find oneself, express oneself and create confidence.
Looking Forward: Fashion Meets Movement
With itismandystyle steadily increasing, Buddenberg has tremendous growth plans on the extent and influence of the brand. Recent initiatives consist of additional fashion material, collaboration with local artists of Amsterdam and deeper style guides on approaching alternative fashion.
According to Buddenberg, "It is not solely about me or fashion. It is all about creating a realm where being different does not only get respect, but also is celebrated. For anyone into streetwear, color blocking, or just wanting to express their true colors as far as style goes, itismandystyle is always there to help them do that.".
The work is also related to the broader creative ecosystem that Buddenberg works with, such as through artistheat, which is also a platform focused on empowering creatives of various disciplines.
The Dutch Creative Renaissance
The fact that itismandystyle has been successful makes Buddenberg one of a new breed of Dutch designers who are shaping the new definition of what creating real brands in the digital era is all about. Instead of being an algorithm-driven platform, the platform is more focused on community, authenticity, and social impact as many of the modern influencers are.
According to Buddenberg, "The Netherlands has never been a country that does not appreciate alternative points of view," however, itismandystyle is the most recent example of such a trend, albeit this time centered on fashion, identity and the empowerment of this new generation.
For those interested in a daily dose of tomboy coolness, true style inspiration, and empowering social media messages about fashion, identity, and self-expression, visit itismandy on social media.
Contact Info:
Name: Mandy Buddenberg
Email: Send Email
Organization: itismandystyle
Website: https://www.itismandystyle.com
Release ID: 89175959
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