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Tapestry Expands Partnership With Bluecore to Include Kate Spade Following Success With Coach and Stuart Weitzman

NEW YORK, March 07, 2024 (GLOBE NEWSWIRE) -- Bluecore, a retail shopper identification and customer movement technology, has announced that its relationship with Tapestry (NYSE: TPR) is expanding across the brand portfolio to include its kate spade new york brand.  The platform has been delivering strong identification improvements and contributing to marketing growth for Coach and Stuart Weitzman. Tapestry’s modern and global technology stack is designed to drive consumer engagement and is a key aspect of its ability to lead in omnichannel operations and consumer engagement. 

The expanded partnership with Bluecore reflects Tapestry’s continued focus on improving customer identification, engagement and retention to increase purchases from new, active, and inactive buyers. Since 2022, Bluecore has helped Coach and Stuart Weitzman improve growth and retention through successful marketing, customer experience and strategic expertise. 

“Our focus is on building long-lasting customer relationships and our partnership with Bluecore aligns to delivering customer-centric strategies across our brand and omnichannel initiatives,” said Kimberly Wallengren, Vice President of Marketing, North America at Coach. “Consumers want to be a part of something greater and Bluecore is a key part of our ability to both identify and understand shoppers and customers so that we can connect individually, fulfilling both the consumer's desire, while also supporting our goals of increasing customer lifetime value.” 

As a result of successes with Coach and Stuart Weitzman, Tapestry has recently expanded their Bluecore implementation to include Kate Spade. In addition, Tapestry plans to increase its use of the platform, including the flexibility to integrate Bluecore’s data across its digital marketing tech stack, which includes Salesforce Commerce Cloud, Amperity, Attentive, and Tulip. Bluecore has the potential to further improve the relevance of marketing-driven engagements with real-time shoppers, customers, and product data. Bluecore collects and turns this data into insights through retail-specific models related to purchase intent, lifetime value, product affinity, discount affinity, and more.

"Bluecore collaborated with Tapestry on the concept of customer movement in 2023. As we continue to focus on deepening connections with our customers now and in the future, Bluecore has allowed us to further move away from channel-centric execution to customer-centric execution,” said Joe Milano, SVP of Digital at Tapestry. “The platform enables us to engage with individual customers more effectively with personalized storytelling and distinctive omnichannel experiences. Further integrating Bluecore into our stack will allow us to continue to improve omnichannel identification and repeat purchase rates, both of which are critical components of customer lifetime value.”

Tapestry selected the Bluecore platform based on its team and technology, including its ability to provide data about customer movement, which helps identify opportunities to tailor marketing to new, active, and inactive customers. The technology enables advanced decisioning and data activation across key digital channels, including site, mobile, email, and social. 

“Tapestry has moved into a customer-centric leadership position in the retail market and we are thrilled to be expanding our relationship with an organization that is at the forefront of customer engagement,” said Fayez Mohamood, CEO and Co-Founder of Bluecore. “Our ability to increase identification rates and repeat purchases for Coach and Stuart Weitzman is just the beginning of what Tapestry can do with Bluecore. We look forward to our teams and technology becoming further integrated so that we can work with all of Tapestry’s brands and partners to put the customer first,” said Fayez Mohamood, CEO and Co-Founder of Bluecore.

About Tapestry, Inc. 
Our global house of brands unites the magic of Coach, kate spade new york and Stuart Weitzman. Each of our brands are unique and independent, while sharing a commitment to innovation and authenticity defined by distinctive products and differentiated customer experiences across channels and geographies. We use our collective strengths to move our customers and empower our communities, to make the fashion industry more sustainable, and to build a company that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible. To learn more about Tapestry, please visit For important news and information regarding Tapestry, visit the Investor Relations section of our website at In addition, investors should continue to review our news releases and filings with the SEC. We use each of these channels of distribution as primary channels for publishing key information to our investors, some of which may contain material and previously non-public information. The Company’s common stock is traded on the New York Stock Exchange under the symbol TPR. 

About Bluecore:
Bluecore’s retail shopper identification and customer movement technology quickly generates incremental revenue for enterprise brands by turning more anonymous shoppers into known customers, and repeatedly and efficiently moving them through the purchase funnel. 

With transparent IDs and real-time product data built directly into campaign workflows, alongside point-and-click predictive models, retail marketers can bypass manual processes to trigger 100s of communications based on any signal and automate the content, offer, recommendation, timing of every email, mobile, site, and paid media message for each individual shopper.

More than 400 brands trust Bluecore to rapidly increase customer retention and drive profitable growth, including Tapestry, Express, NOBULL, Lenovo, Teleflora, Alo Yoga, and Lulu and Georgia. For more information, visit

Emily Riley

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