Advertisers can now automate social ad optimization with first-to-market deterministic sales and other commerce outcomes from retailers.

Ampd, a leader in commerce media technology, today announced the public launch of Ampd Signal, a first-to-market solution enabling brands and agencies to run and optimize full-funnel social campaigns directly tied to sales through online retailers.

For years, paid social teams driving traffic to retailers have operated in a data vacuum, leading to billions in under-performing ad spend. While consumers discover products on platforms like Meta and purchase on Amazon, Walmart, or Target, these ecosystems have remained disconnected. Now, marketers have visibility into which specific ads or audiences drive outcomes like Add to Carts and Sales.

The Ampd Signal Sequential Engine

Ampd Signal creates a continuous, three-step feedback loop that bridges the gap between social discovery and retail conversion:

1. Capture Deterministic Signals: Ampd Signal captures high-fidelity, deterministic commerce signals from retailer sites. This process is entirely privacy-safe and non-PII, focusing on aggregated shopper behavior and outcomes.
   
   
   
   
2. Enrich with Purpose-Built MMM: These signals are then processed through Ampd’s proprietary Media Mix Model (MMM). Unlike traditional models, Ampd’s MMM is specifically engineered for offsite-to-retail measurement, enriching raw data with sophisticated data science that identifies true incrementality and performance trends.
   
   
   
   
3. Integrate Insights into Ad Channels: That enriched data science outlook is then integrated back into social platforms. This allows brands to unlock native reporting, smarter budget allocation, and automated optimization toward real commerce outcomes — all without exposing raw user-level data.

“This is a turning point for social commerce and brand media,” said Joshua Gebhardt, CEO and Co-Founder of Ampd. “By capturing deterministic signals and enriching them with our purpose-built MMM, we are providing brands with a synthesized and actionable dataset that was previously out of reach. Ampd Signal transforms disconnected media into a scalable growth engine, integrating retail intelligence back into ad channels to finally give retail brands the same algorithmic advantages that have historically fueled DTC commerce success.”

Performance at Scale with Privacy Compliance

Because the model refreshes weekly and adapts as creatives and budgets change, Ampd Signal provides exceptional accuracy and confidence. Brands can finally move beyond "awareness-only" campaigns and treat retailer-bound social spend as a high-performance sales driver.

Ampd Signal is already in active use by some of the world’s largest CPG brands to gain market share. Early adopters are reallocating spend with confidence, improving efficiency, and unlocking incremental sales across Amazon, Walmart, and Target.

About Ampd

Ampd is a Seattle-based enterprise commerce media technology company connecting brand media spend to full-funnel retail outcomes. Since 2021, Ampd has enabled brands to link paid social and paid search directly to sales across major retail ecosystems. With closed-loop measurement, privacy-safe signals, and a seamless path to purchase, Ampd provides the infrastructure brands need to drive scalable growth.

Learn more about Ampd Signal at ampd.io.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260105660945/en/

Ampd Signal transforms disconnected media into a scalable growth engine, infusing retail intelligence back into ad channels to finally give retail brands the same algorithmic advantages that have fueled DTC commerce success.