Centivo Strengthens Leadership Team with Appointment of Chief Financial Officer

Former Capsule CFO, Sarah Fraser, Joins Centivo to Lead Financial Strategy and Support Continued Growth

Centivo, a pioneering healthcare company committed to making quality healthcare radically affordable, today announced the appointment of Sarah Fraser as its Chief Financial Officer. This key leadership hire comes as Centivo enters a new phase of growth, expanding the reach of its primary care-focused health plan for self-funded employers.

In her role, Fraser will lead Centivo’s capital markets strategy, overseeing banking, debt, and equity relationships in addition to applying a strategic, data-driven approach to financial performance across customer segments, product lines and markets to fuel the company’s expansion.

“To support our mission of fixing healthcare for the working American family, we need world-class financial leadership—and Sarah brings just that,” said Centivo co-founder and CEO Ashok Subramanian. “Her depth of experience across high-growth healthcare and tech companies, combined with a keen strategic mind and a collaborative approach, will be instrumental as we scale our impact and continue to deliver on our promise of radically affordable healthcare.”

Fraser joins Centivo from Capsule, an innovative digital pharmacy, where, as CFO, she built the finance organization from the ground up and played a critical role in establishing the company as a category-defining, patient-centered healthcare brand. Prior to that, she held leadership roles in high-growth start-ups and worked as a private equity investor, giving her a well-rounded foundation in both financial strategy and operational execution.

“Centivo is leading the charge in reimagining how healthcare should work in the U.S.,” said Fraser. “The opportunity to help scale a company that’s making high-quality, affordable healthcare a reality is incredibly exciting. I’m eager to help Centivo build a strong foundation for sustainable growth, both organically and through strategic transactions.”

This appointment follows Centivo’s hiring of Jim McNary as President and Chief Operating Officer earlier this year. With recent market expansions in Wisconsin and Missouri and additional markets in 2026, the launch of its expanded primary care-centered offering Centivo Care, and a strategic partnership with Premise Health, Centivo is delivering on its mission to transform the U.S. healthcare system. To learn more, visit www.centivo.com.

About Centivo:

Centivo’s mission is to bring affordable, high-quality healthcare to the millions of workers who struggle to pay their medical bills. Centivo’s innovative health plan is designed specifically to curb the inefficiency and waste that exist in today’s employer-sponsored health plans. In partnership with leading local health systems, Centivo’s primary care centered health plan offers employers a replacement to traditional health insurance carriers, lowering the total cost of care by 20 percent or more while delivering tangible value to employers, employees, and its partner health systems. To learn more about Centivo, please visit: https://centivo.com.

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