Establishes a four-market North American presence to power the next generation of AI-driven, human-led marketing

PUSH Media Inc. today announced the acquisition of SCS (Schiefer Chopshop), marking the agency’s formal expansion into the United States with new offices in Los Angeles and Atlanta, alongside Canadian hubs in Toronto and Ottawa. The move unites two independent agencies with complementary strengths in creative storytelling, media, and technology, creating a North American powerhouse designed for the future of marketing.

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Left to right: Kyle Verge; Julie Berger

At the same time, PUSH announces the appointment of Julie Berger as President, North America, based in Los Angeles. A respected industry leader with more than 20 years of experience across Farmers Insurance, Giant Spoon, Initiative Media, Horizon Media, and GroupM, Berger will oversee PUSH’s operations across all markets, guiding its evolution into the world’s first truly AI-native, human-powered marketing agency.

“This is a pivotal moment for our industry,” said Kyle Verge, Founder and CEO of PUSH Media. “We believe the future of the agency business lives at the intersection of AI, technology, and human brilliance. The acquisition of SCS gives us the scale, talent, and cultural depth to bring that vision to life across North America — to supercharge creativity with intelligence and empower our teams to deliver what technology alone can’t replicate.”

With the SCS acquisition, PUSH doubles its footprint to more than 65 full-time experts, plus 30 contractors and offshore partners, integrating SCS’s creative and cultural legacy with PUSH’s technology-driven approach. SCS, founded in 1985 and recognized repeatedly on the Inc. 5000 Fastest Growing Companies list, brings deep expertise in strategy, creative, influencer marketing, and cultural insight.

The expanded PUSH network now supports clients from coast to coast, including Miele, Vans®, Amy’s Kitchen, Falken Tires, Clover Leaf & Bumble Bee Seafoods and Choice Hotels (Radisson, Quality Inn, etc.). They will be supported through its proprietary PUSHTech™ platform, a suite of 20+ integrated tools that power campaign intelligence, media optimization, and real-time performance insights. PUSH is also developing a proprietary AI marketing operating system, built to redefine how agencies plan, create, and measure marketing effectiveness in a new era of automation and intelligence.

“PUSH is building something that no other independent agency is doing right now,” said Julie Berger, President, North America. “It’s rare to find a company that truly sees AI not as a replacement for people, but as a way to unlock their full potential. I’m thrilled to help bring that vision to market, working with an incredible team that blends creativity, strategy, and technology in ways that move brands forward.”

The acquisition also marks a symbolic milestone: announced on PUSH’s 13th anniversary, it represents the next evolution of an agency that has grown from a Canadian startup into one of North America’s most awarded independents. PUSH has been recognized by The Globe and Mail as one of Canada’s Fastest Growing Companies for four consecutive years.

This announcement follows the recent appointment of Gino Cantalini as the agency’s first Chief Brand Officer underscoring PUSH’s investment in senior leadership as it enters its next phase of growth. In addition, James Schiefer now serves as a Board Advisor to PUSH.

About PUSH Media Inc.

PUSH Media Inc. is an award-winning independent marketing and media agency at the intersection of creativity, data, and AI. The company’s proprietary PUSHTech™ platform integrates over 20 marketing technology systems to power intelligent campaign planning, activation, and measurement. With offices in Los Angeles, Atlanta, Toronto, and Ottawa, PUSH serves clients across North America, helping brands scale with precision, cultural insight, and innovation. The company is 50% female, 50% visible minority, and LGBTQIA2S+ owned. Learn more at www.push.agency.

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“The acquisition of SCS gives us scale, talent, and cultural depth — to supercharge creativity with intelligence and empower our teams to deliver what technology alone can’t replicate,” says Kyle Verge, Founder and CEO of PUSH Media.