Founder Frank Pellitta Moves into Accelerated Innovation Role as Chief Telematics Officer

Transflo today announced the appointment of Dwayne Primeau as President of Assured Telematics Innovation (ATI) by Transflo. Primeau brings more than two decades of experience in technology and enterprise solutions, including leadership roles at Xerox and Salesforce. Most recently, he served as President of Northern Business Intelligence, where he led the organization through a decade of transformative growth, achieving industry-leading client retention and establishing the business as a top telematics and custom development provider.

Dwayne will work closely with ATI founder Frank Pellitta, who transitions to the role of Chief Telematics Officer. Over the past 15 years, Pellitta has built ATI into a widely respected leader in telematics, custom integrations, and advanced client support. In his new role, Pellitta will focus on engineering and product innovation, continuing to drive ATI’s differentiation in the market. His deep technical expertise and ongoing contributions will remain central to ATI’s strategy and customer value delivery.

This leadership expansion strengthens ATI’s ability to deliver customer-focused, data-driven solutions and reinforces Transflo’s commitment to innovation, operational excellence, and the continued advancement of its end-to-end freight-tech ecosystem.

“Dwayne brings tremendous experience scaling high-performance telematics organizations, and we’re thrilled to welcome him to Transflo,” said Renee Krug, CEO of Transflo. “Frank remains a foundational leader for ATI and Transflo. His vision, engineering depth, and innovative spirit continue to shape the future of our telematics capabilities. With Dwayne and Frank working side by side, ATI is positioned for its strongest and most impactful chapter yet for our customers, partners, and the entire Transflo ecosystem.”

“I’m very excited to join the Transflo family as President of Assured Telematics Innovation,” said Primeau. “ATI has long stood out as a leader in connected vehicle technology, ELD solutions, and custom telematics development. Together with Transflo’s end-to-end offerings, we’re uniquely positioned to help fleets and enterprise operators drive efficiency, scale operations, and unlock new insights. I look forward to working closely with Frank and the broader Transflo team to accelerate our innovation roadmap, deepen client partnerships, and deliver measurable value for customers.”

“Technology has always been at the heart of ATI’s differentiation,” said Frank Pellitta, ATI Founder and Chief Telematics Officer. “As I shift my focus fully to engineering and product innovation, I’m confident that Dwayne’s leadership will strengthen our ability to bring those technologies to market more rapidly. Together with Transflo’s ecosystem, we’ll continue building solutions that solve real operational problems for fleets.”

Primeau and Pellitta will partner to accelerate ATI’s leadership in connected vehicle technology, custom workflows, and telematics-driven intelligence. Their combined experience strengthens Transflo’s commitment to delivering comprehensive, integrated solutions that help fleets improve efficiency, safety, and operational visibility.

About Transflo

Transflo is the trusted leader in mobile, telematics, and supply chain automation solutions for the transportation industry in North America. Transflo’s cloud-based technologies deliver real-time communications to carriers, brokers, factors, shippers, and commercial vehicle drivers, and digitize 800 million shipping documents annually. With over $115 billion in annual freight bills processed and 3.2 million downloads of the Mobile+ app, Transflo is the driving force behind a more connected, efficient, and data-driven supply chain.

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This leadership expansion strengthens ATI’s ability to deliver customer-focused, data-driven solutions and reinforces Transflo’s commitment to innovation, operational excellence, and the continued advancement of its end-to-end freight-tech ecosystem.