Southern Glazer’s Wine & Spirits Joins as Sponsor for “Come Over October” Campaign

Initiative Encourages Connection and Friendship Through the Simple Act of Sharing Wine

Southern Glazer's Wine & Spirits (Southern Glazer's) – the world’s preeminent distributor of beverage alcohol – today announced that it has joined as a sponsor of Come Over October, a national movement that encourages people to gather with family and friends, both new and old, to share wine and celebrate the power of human connection.

The campaign’s mission highlights how sharing wine fosters generosity, caring, and the joy of togetherness – elements that are more important than ever in today’s world. Come Over October was created by wine journalist Karen MacNeil, and public relations and communications veterans, Gino Colangelo and Kimberly Noelle Charles, DipWSET.

“Come Over October has become a banner under which the wine world is uniting to advocate for the product that we all love,” said Gino Colangelo, Co-Founder, Come Over October. “Karen, Kimberly and I are so thankful for the support of Southern Glazer’s, which validates our campaign and helps us reach millions of America’s wine lovers with our message of togetherness.”

“I am very pleased that Southern Glazer’s is sponsoring Come Over October, which champions the culture, community, and longevity of this important industry we all work in,” said Cindy Leonard, Executive Vice President & General Manager of Fine Wine Division, Southern Glazer’s. “We will always advocate for the experience, humanity, discourse, and togetherness that the responsible sharing of wine brings to the moments that matter in our lives.”

Southern Glazer’s has long been committed to growing the wine category and promoting the cultural significance of wine as a unifier and conduit for meaningful experiences. The Company has more certified wine experts than any other North American wine and spirits distributor. Its employees have successfully completed tens of thousands of hours of wine education programs, from introductory to master-level achievements. Southern Glazer’s is also the exclusive provider of wine and spirits to two of the world’s most recognized wine and food festivals – SOBEWFF^® and NYCWFF. Come Over October aligns perfectly with this commitment, underscoring the value of community and connection through the act of sharing wine.

“Wine has always been more than just a beverage – it’s a bridge between people,” said Eric Hemer, Senior Vice President, Director of Wine Education, Southern Glazer’s. “The Come Over October campaign reminds us that through wine, we share stories, laughter, and a sense of belonging. At Southern Glazer’s, we are proud to support this campaign, knowing that wine can enhance some of life’s most cherished moments."

“Wine is threaded into a rich cultural tapestry,” said Karen MacNeil, Co-Founder, Come Over October. “As a communal beverage—a beverage of sharing and generosity—wine has had a centuries-long ability to bring people together in friendship and goodwill. I believe these ideas are now more important than ever.”

Southern Glazer’s is committed to advancing the wine industry and helping bring people together, one glass at a time, during this special month and beyond. To learn more about the Come Over October initiative, visit www.comeoveroctober.com.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

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