Macy’s Honors Hispanic Heritage Month

In support of the empowerment and advancement of the Hispanic community, Macy’s launches a give-back campaign from September 15 – October 15 benefiting Hispanic Federation, the nation’s premier Latino nonprofit membership organization

This fall, Macy’s honors the richness, strength, contributions, and culture of Hispanic/Latino Americans during Hispanic Heritage Month. In support of the company’s social purpose platform, Mission Every One, with the goal to build a brighter future with bold representation for all, on Thursday, September 15, Macy's will launch a special round-up and donation campaign in-store and online at macys.com to benefit Hispanic Federation. Additionally, Macy’s will spotlight up-and-coming Hispanic/Latino-owned brands in its ongoing commitment to intensify the growth and advancement of diverse businesses.

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Macy's honors Hispanic Heritage Month (Photo: Business Wire)

“Recognizing the contributions, culture, and impact of Hispanic/Latino Americans is integral to Macy’s mission of building a brighter future for our colleagues, customers, and communities,” said Shawn Outler, Macy’s chief diversity, equity & inclusion officer. “For more than 20 years, Macy’s and Hispanic Federation have worked to raise funds to empower thousands of Latino young adults to attend college, buy books, gain professional experience and create job skill training. We are thrilled to continue our longstanding partnership with the Hispanic Federation to drive positive societal impact and empower communities nationwide.”

Giving Back with Hispanic Federation

In celebration of Hispanic Heritage Month, Macy’s will launch a nationwide give-back campaign to benefit Hispanic Federation. With a strong presence throughout the United States and Puerto Rico, Hispanic Federation works to uplift millions of Latino youth, children, and families with a focus on education, health, immigration, civic engagement, disaster relief, economic empowerment, and the environment.

Macy’s customers can directly impact and support Latino communities nationwide through a charitable campaign running from September 15 through October 15. Customers can donate online or round-up their in-store purchase amount donating the extra change (up to $0.99) to Hispanic Federation. These donations will help support the organization’s mission of empowering and advancing Latino communities, families, and institutions.

Funds raised in this year’s campaign will directly support CREAR Futuros, an educational program aimed at creating opportunities for Latino students to receive a college degree. Programming addresses systematic barriers by providing students with a holistic set of supports, including peer mentorship, leadership development, internship opportunities, and more. Additionally, funds will support Hispanic Federation’s network of 42 Digital Equity Centers throughout the U.S., where low-income Latino families receive digital skills training, and access to laptops through lending libraries to support telemedicine, remote learning, and job search needs.

“We are excited to continue our work with Macy’s during Hispanic Heritage Month this year, celebrating our communities across the country,” said Frankie Miranda, President and CEO of Hispanic Federation. “Through this partnership, we will raise funds to support our community through education, tools, and resources, driving positive change within the communities we serve.”

Tu Vida, Tu Estilo – Your Life, Your Style

Macy’s believes in highlighting the richness and strength of Hispanic/Latino culture, celebrating individual style. This fall on Macy’s Live, the brand’s live shopping programming, Hispanic/Latino creators and entrepreneurs will be spotlighted. Beginning on September 20, beauty brands including Caley Cosmetics and Beautyblender will be featured, with additional programming continuing through October 11.

Hispanic/Latino creatives and fashion influencers continue to be highlighted at Macy’s through special fashion partnerships, including Latin global superstar Maluma’s collection titled Royalty by Maluma, which brings a unique blend of Latin culture and Maluma’s love for fashion, with stylish wear-anywhere looks that are versatile for a night out or every day. Royalty by Maluma fall collection will be available on September 22. Additionally, social media influencers and viral fashion creators Denise Mercedes and Maria Castellanos’ exclusive capsule collection with Jenni called “Style Not Size” highlight matching sets featuring tanks, tees and cutoff tops to pair with joggers, leggings and shorts in pastel hues and neutrals, available on September 15. Cubavera is also partnering with Macy’s to bring an exclusive capsule collection with Grammy^® Award^-winner Yotuel Romero and renowned Cuban artist Tony Mendoza. The collection, consisting of t-shirts and hoodies, features original artwork by Tony Mendoza and honors Hispanic culture from the perspective of an Afro-Latino experience and will be available on September 15.

Partners for a Brighter Future

In addition to Hispanic Federation, Macy’s will continue its longtime support of various local and national organizations focused on education, economic development and social justice for Hispanic/Latino communities. This includes providing grants to a variety of organizations like LNESC National Education Service Centers, Inc., a national nonprofit that offers an array of educational programming and leadership development for Hispanic/Latino students; Latino Commission on AIDS, a leading nonprofit spearheading health advocacy for Latinos, including promoting HIV education, developing preventative programs for high-risk communities, and more; and lastly, Hispanic Association on Corporate Responsibility, the nation’s leading corporate advocacy program that advances the inclusion of Hispanics in Corporate America in the areas of employment, procurement, philanthropy, and governance through leadership advancement programs and conferences.

Macy’s longstanding support for its Hispanic/Latino customers, colleagues and communities nationwide is part of its social purpose platform, Mission Every One. The platform, unveiled earlier this year, directs $5 billion of Macy’s, Inc. spend by 2025 to organizations and businesses who create a more equitable and sustainable future. Macy’s is committed to leveraging its resources, talent and scale to create a brighter future with bold representation for all.

Authenticity and education are engrained into Macy’s culture by the Hispanic/Latino employee resource group (ERG), La Voz. Serving as a valuable resource for the Latino community, La Voz promotes engagement, career development and serves as a network of cultural commonality in the workplace. Membership can also serve to educate colleagues about the diversity within the Latino culture, help them better understand their Latino colleagues, and learn how to better serve Latino customers.

Macy’s Hispanic Heritage celebration will extend to social and digital outreach across select Macy’s stores and digital platforms. For more information and to shop the collections visit macys.com/purpose.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M) serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated and smaller store format, Market by Macy’s. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose – to create a brighter future with bold representation that empowers more voice, choice and ownership for our colleagues, customers, and communities.

About Hispanic Federation

The Hispanic Federation (HF) is a nonprofit membership and advocacy organization, founded in 1990, with a mission to empower and advance the Hispanic community and a focus on low-income, marginalized and immigrant Latinos. With offices in New York, Connecticut, Washington, D.C, North Carolina, Florida, Puerto Rico, and additional programs in 41 states, its program focus areas include education, health, immigration, civic engagement, disaster relief, economic empowerment, and the environment. HF also maintains ongoing public education campaigns and meets the organizational development needs of its member agencies through grant-making and capacity-building assistance.

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