NEW YORK CITY, NEW YORK / ACCESS Newswire / January 9, 2026 / Global influencer marketing leader The Influencer Marketing Factory today announced Season 6 of its acclaimed podcast, The Influence Factor. Bi-weekly episodes will feature conversations with pioneering voices driving the creator economy forward.

Recognized as a top-tier business podcast on ListenNotes and recently ranked #4 in the US Marketing category on Apple Podcasts, The Influence Factor examines how influencer marketing, social commerce, AI, and digital communities are transforming modern business. The show brings together executives, strategists, and creators for unfiltered discussions on brand-creator partnerships.

Past Guests Include:

• Dan "Monty" Montalto (Head of Global Brand Advertising, Influencer and Social Marketing, Etsy)

• Jonathan Kolozsvary (Global Head of Small Business, Visa)

• Jennifer Healan (Vice President, U.S. Marketing, Brand, Content & Culture, McDonald's)

• Will Carafello (Sr. Director of Social Media, NY Mets)

• Paige Fitzgerald (COO, Patreon)

This season's guest roster features leaders from notable companies such as Substack, Tripadvisor, and Mazda, among others. They'll share perspectives on creator-driven growth strategies, emerging platform trends, community building, and the marketing landscape taking shape through 2026.

Topics will span influencer collaboration models, experimental content approaches, niche creator partnerships, and upcoming shifts in social media innovation.

"Season 5 is about cutting through the noise. We're talking to the people actually making decisions - at McDonald's, Patreon, HubSpot, Visa - because that's where you learn what's really working, not from theory.

And Season 6? We're going even deeper into 2026 trends. Expect a significant focus on IRL - creator events, pop-ups, tours, and live activations - because both brands and creators are realizing that real-world connections are the next frontier. We'll also tackle AI, but not the hype - how creators are actually using it day-to-day to work smarter. And we're bringing on brand marketers to talk about how they're prioritizing influencer marketing in their budgets and strategies heading into 2026. It's going to be a big one."

- Alessandro Bogliari, CEO & Co-Founder, The Influencer Marketing Factory

Episodes are available on Apple Podcasts, Spotify, and Google Podcasts, with full video versions on YouTube and Spotify. Highlights will also appear as short-form content on TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

The Influencer Marketing Factory works with Fortune 500 companies, SMBs, and DTC brands on influencer strategy and execution. As a Meta Business Partner and TikTok Agency Partner, the firm maintains its position at the forefront of creator economy innovation.

Media Contact:

Amy Collins
Phone: (800) 469-9753
Email: amy@theinfluencermarketingfactory.com

SOURCE: The Influencer Marketing Factory