Tesla (NASDAQ: TSLA) is more than an automobile company.

NEW YORK CITY, NEW YORK / ACCESS Newswire / April 24, 2025 / New to The Street, the nationally syndicated business interview series seen weekly across Fox Business and Bloomberg, is exploring the deployment of a 100-unit Tesla self-driving fleet - fully wrapped and media-enabled - as the next frontier in mobile brand activation and intelligent transit. The goal? Offer free rides across New York City with one catch: passengers enjoy New to The Street interviews while cruising in a cutting-edge Tesla.

The vision blends transportation, content, and commerce in a way only New to The Street could deliver:

• Free Tesla rides throughout NYC for one day

• Live-streamed and pre-loaded business interviews onboard

• Full Tesla wraps featuring media sponsors and client brands

• Opportunities for advertisers, innovators, and disruptors to ride the wave

"While this may be years away, the opportunities are limitless. We're betting on Elon - and betting big. Turning Teslas into mobile media is just the beginning of where New to The Street is going,"
said Vince Caruso, CEO & Founder of New to The Street.

With autonomous technology on the rise and city congestion at all-time highs, this initiative is more than just a marketing play - it's a glimpse into the future of monetized movement. Passengers can explore real-time interviews from CEOs, founders, and trailblazers featured on the network's award-winning platforms, now viewed by over 2.4 million YouTube subscribers and reaching over 200 million U.S. households weekly.

"We also see courier services, last-mile delivery, and individuals putting their own vehicles to work - all benefiting from this shift. It's not just about autonomous driving, it's about autonomous income," Caruso added. "Safer streets, smarter mobility, and more time back in people's lives - all powered by these beautiful pieces of tech. It's another genius Musk move, and New to The Street plans to be riding shotgun on this evolution."

Next Steps:

• Launch planning underway with key media partners

• Tesla fleet sponsorship and wrap inquiries now open

• Anticipated Day 1: 100 free rides across NYC, fully filmed and streamed

To become a media partner, sponsor, or brand participant:

Monica Brennan - Media & Partnerships
Monica@NewToTheStreet.com

About New to The Street
New to The Street is one of the longest-running U.S. and international sponsored TV programs, broadcasting across Fox Business, Bloomberg, and YouTube. Now approaching its 700th episode, the platform reaches millions each week through its multi-channel media engine, blending long-form interviews, investor education, earned media, and iconic outdoor placements.

SOURCE: New To The Street