Fashion designer Desto Dubb's streetwear brand will bring the ultimate experience.
MIAMI, FL / ACCESSWIRE / December 9, 2024 / Rolling Loud Miami is proud to announce its continued partnership with the acclaimed streetwear brand That's A Awful Lot Of Cough Syrup (ALOCS). From December 13-15, festivalgoers will enjoy a unique shopping experience and the opportunity to put their graffiti skills to the test with the opportunity to tag a car. Celebrating its 10th anniversary, Rolling Loud Miami marks a decade of reshaping hip hop culture and is excited to continue its partnership with ALCOS, who continue to raise the bar at each festival.
Following the success of its collaboration with fashion icon LRG at ComplexCon, That's A Awful Lot Of Cough Syrup (ALOCS) is the most in-demand streetwear company in Hip Hop culture today. Founded by fashion designer and stylist Desto Dubb, the brand has evolved from selling t-shirts out of a van to the operation of several retail stores across Southern California. The ALOCS's impressive list of celebrity collaborations includes French Montana, Sexxy Red, Wiz Khalifa, Lil Baby, Coi Leray, Quavo, Offset, 03 Greedo, Lil Meech, and more.
From a shopping experience of its limited-edition collection, an exhilarating car tagging art installation, to an exclusive artist lounge in collaboration with No Jumper, ALOCS will bring an epic experience matched with the star-studded lineup of performances at the world's largest hip hop festival taking place at Hard Rock Stadium in Miami Gardens, Fl.
To learn more about ALOCS, please visit www.coughsyrup.shop.
Still need tickets, visit www.rollingloud.com.
About Desto Dubb:
From being raised in Watts, CA, selling clothes out of his van in a parking lot, to running successful retail stores across the city, Desto Dubb is a serial entrepreneur and the founder of the widely known streetwear brand That's A Awful Lot Of Cough Syrup.
The long lines at the Melrose Ave store and limited-edition drops have made his clothing brand a favorite among Hip Hop enthusiast across the globe. The former rapper's rolodex of merch collabs includes French Montana, Young Thug, Quavo, Coi Leray, the late Drakeo The Ruler, No Jumper, and brands such as West Coast Customs, Cookies, and more.
About Rolling Loud:
Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif (8x Billboard Hip-Hop Power Players), Rolling Loud was built out of a flourishing South Florida hip-hop community that the pair cultivated through years of concert promotions. In a time where live hip-hop entertainment wasn't being taken seriously by the pop music machine, Rolling Loud shattered expectations from the jump - prompting them to expand at an unprecedented rate from Miami to Los Angeles, New York, San Francisco and Australia within 5 years and to Portugal, The Netherlands, Germany, Austria, Toronto and Thailand within 10 years. The festival not only brings hip-hop to fans around the world, it is where hip-hop history is made. From Lil Uzi Vert's iconic stage dive in 2017 to Ice Spice's first ever performance in 2022 to Future and Metro Boomin kicking off the Kendrick Lamar x Drake battle in 2024, the Rolling Loud stage is where it all goes down.
Rolling Loud's advancement is largely credited to its dedication to cultivating community in every market they touch, paving an opportunity for them to be revered as more than just a festival - it's a lifestyle brand. With a booming fashion and merchandising business that outsells some of the biggest artists in the world, a thriving media and production arm that creates content for other world-renown brands, and an unprecedented web3 model that integrates experience with digital ownership, Rolling Loud has built a 360º brand that fans, brands, and artists alike respect for its ingenuity and authenticity. Rolling Loud is the World's Largest Hip-Hop Festival, point blank period. Many have tried, but none have prevailed like Rolling Loud.
Contact Information
Cathy J. Hood
cathy@pristineinitiative.com
(312) 480-8078
SOURCE: Rolling Loud
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