NEW YORK CITY, NY / ACCESSWIRE / December 9, 2024 / Celia Tombalakian, a transformative leader in the beauty and consumer goods industries, has been featured in an exclusive online interview titled "Celia Tombalakian: Insights on Strategy, Innovation, and the Future of Beauty." Renowned for her expertise in blending creativity with data-driven decision-making, Celia shared her visionary approach to navigating today's rapidly evolving market.
Drawing from her extensive experience-including her most recent role as Global Vice President of Marketing for Sally Hansen-Celia offered practical insights into topics such as leveraging brand heritage, balancing data with creativity, and integrating advanced technologies like artificial intelligence (AI) into consumer strategies.
"Legacy brands benefit from awareness, trust, and familiarity, but they risk becoming outdated if they fail to adapt to modern consumers' expectations" Celia stated during the interview. She highlighted the importance of innovation in keeping brands relevant, pointing to her work with Sally Hansen as an example. By introducing plant-based polishes and launching pop culture collaborations, she successfully aligned the brand with modern consumer values while honoring its storied history.
Celia also delved into the transformative power of AI in marketing, expressing both excitement and caution. "AI can predict consumer preferences and personalize experiences at scale, but the emotional connection still lies in the hands of human creativity," she explained. Her dual certification in digital transformation and AI for Business Essentials from Harvard Business School Online underscores her commitment to staying at the forefront of technological innovation.
Another highlight of the interview was Celia's perspective on fostering innovation within teams. She emphasized creating safe spaces for idea generation, building diverse teams, and always connecting back to the consumer's needs. "The best innovations often come from iterating on a kernel of an idea," she said, underscoring her collaborative and people-first approach to leadership.
From discussing challenges like balancing personalization with scalability to offering advice on disrupting traditional industries, Celia Tombalakian's insights serve as a blueprint for brands aiming to navigate the complexities of modern consumer expectations.
About Celia Tombalakian
Celia Tombalakian is an accomplished executive known for driving transformation and growth across beauty and consumer goods industries. With a career spanning global marketing leadership, product innovation, and strategic integration, she is a passionate advocate for leveraging technology and foresight to shape the future of consumer experiences.
To read the full interview, click here.
Contact: info@celiatombalakian.com
SOURCE: Celia Tombalakian
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