Gender Expansive Lifestyle Brand, The Phluid Project, Brings On Alec Sutherland As CMO

LOS ANGELES, CA / ACCESSWIRE / September 27, 2022 / The Phluid Project is a premiere resource for the leaders of tomorrow, inviting waves of progress through gender-expansive clothing, accessories, educational tools, and outlets to bring about change to underrepresented communities by elevating expansive identities, philanthropic support for the community, and select partnerships with national and global brands. The company was officially launched online and in New York City in 2018, and has since established itself as a leading voice making noise for the silenced. At the start of September this year, The Phluid Project welcomed Alec Sutherland to serve as their newest Marketing Director, paving the way for aerial mobility and new layers of influence under Sutherland's direction and eye for innovation. The Phluid Project has cemented their reputation as a bright light in a darkened world, and the addition of Sutherland is destined to turn up the voltage for the community, second to none.

In many ways, The Phluid Project stands as the cheer squad for the world's active fighters, following a call-and-response business model that shouts for justice when we need it most. The company creates space for the most at-risk members of the LGBTQIA+ community as well as those who identify as BIPOC, handing the megaphone over to people who have historically been silenced or told to keep quiet. The Phluid Project is loud and proud with their selection of inclusive, gender non-conforming apparel and accessories and seek to inspire everyone to be their most authentic selves. The company's website and social media platforms serve as a starting point for those interested in giving back, supporting others, and listening and learning to what these communities need most. Their partnerships include such organizations as the Marsha P. Johnson Institute, Brooklyn Ghost Project, BTFA Collective, and Thrive House TX, among others. These affiliations nurture an ever growing network of support for both allies and members of the aforementioned communities, building a world that is more responsible and receptive to real, authentic change.

The Phluid Project partners primarily with brands whose products celebrate the non-binary, in order to infuse the world with more empathy, equity, and compassion, and to give all people a chance to explore and express their truest selves without fear, judgment, or the limits of traditional gender identification. They highlight the historical significance of the essence of the Two Spirit community, a form of identity and soul representation within Indigenous and Native American cultures.The power of Two Spirit embodies the human experience and embraces every part of our existence, inviting us to be completely whole with our deepest identifiers.

With all of its sparkle, The Phluid Project is defined by its dedicated team of artists and creatives who strive to paint the world in a brighter shade of justice than before. Among these visionaries is Alec Sutherland, a multi-disciplinary queer artist based in New York. Sutherland comes to The Phluid Project with years of leadership in management consulting and some of the most compelling marketing spaces, including work with LEK Consulting, the Boston Consulting Group, and We Are Fluide, a gender-expansive cosmetics brand, and the Boston Museum of Fine Arts, where he served as a creative consultant representing the queer community for their groundbreaking "Gender Bending Fashion" exhibition in 2019. Sutherland is a recent graduate of Northeastern University where he studied Business Administration and Marketing while nurturing multiple passion projects in photography, poetry, and music. His artistry is a kaleidoscope of influences and represents the patchwork quilt that has come to embody the queer community. Much like The Phluid Project, Sutherland uses his platform to advance the visions of many different industries, creating a dynamic force for tomorrow that looks as good as it feels.

The Phluid Project needs no introduction, having immortalized themselves through powerful messaging and versatility in a changing world. Movements like The Phluid Project are not born by mistake and demand excellence at every turn, and with someone like Sutherland leading their journey into a frontierland of self-expression, perhaps we'll begin to see a world that's more honest, colorful, and true to form.

About:

The Phluid Project is a movement dedicated to providing gender-expansive apparel, accessories, and resources that enhance our landscapes to include everyone, everywhere. Founded in 2018 and based out of New York, The Phluid Project is no stranger to the winner's circle, captivating audiences far and wide with their inclusive vision and unapologetic approach to sparking change. The company excels in making space for the silenced with smart, sassy apparel and accessible resources for those who wish to give support to all walks of life.

Contact:

The Phluid Project Team
@thephluidproject
www.thephluidproject.com
alec@thephluidproject.com
@dilettantishly

SOURCE: The Phluid Project