SYDNEY, Australia - 19 February, 2026 - Playwise HQ, the AI-native competitive intelligence platform for B2B sales teams, today announced the release of its HubSpot CRM integration, enabling revenue organisations to sync Deals between HubSpot and Playwise HQ and transform win/loss outcomes into continuously evolving competitor battlecards.
Competitive selling has become the norm in modern B2B markets, yet many sales teams still lack a structured system for capturing why deals are won or lost against specific competitors. Critical insights often remain trapped in scattered notes, disconnected CRM fields, or individual rep memory — limiting a team’s ability to improve positioning over time.
The Playwise HQ and HubSpot integration is designed to solve this problem by connecting deal execution directly to competitive intelligence.
Sync Deals and Competitive Outcomes Between HubSpot and Playwise HQ
With the new integration, teams can automatically sync Deals from HubSpot into Playwise HQ - and ensure competitive insights captured in Playwise HQ remain consistent across both systems.
When an opportunity is marked as won or lost, sales teams can capture structured win/loss feedback including:
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Primary win/loss reason
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Secondary win/loss reason
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Detailed written deal context from the Account Executive
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Competitor-specific competitive outcomes tied to the opportunity
This ensures win/loss learning is not an afterthought, but a repeatable workflow embedded into how teams sell.
One Central Hub for Competitive Deals and Battlecards
A key benefit of the integration is that competitor battlecards in Playwise HQ automatically become a central record of all competitive outcomes against each rival.
Instead of competitive history being spread across CRM reports, spreadsheets, or quarterly retrospectives, sales teams can navigate to any competitor battlecard and instantly see:
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Deals won against that competitor
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Deals lost against that competitor
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Real-world deal context from frontline sellers
This creates a continuously updated competitive intelligence layer that compounds over time.
Win/Loss Insights That Improve Active Deals
By connecting HubSpot deal data with competitor battlecards, reps can identify and learn from past opportunities with similar traits, such as:
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Industry
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Company size
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Region or segment
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Deal stage dynamics
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Common objections raised
This allows sellers to enter competitive conversations with sharper positioning, stronger objection handling, and proven insights grounded in real outcomes - not generic assumptions.
Data Consistency Across Systems
The integration ensures companies and Deals remain aligned between HubSpot and Playwise HQ, while allowing Playwise HQ to serve as the competitive intelligence system of record.
At the same time, competitive insights captured within Playwise HQ can be reflected back into HubSpot, supporting CRM data consistency and ensuring revenue teams maintain a complete view of deal outcomes.
Built for Modern Revenue Teams
Playwise HQ is designed to help sales organisations operationalise competitive intelligence through:
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AI-powered competitor battlecards
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Sales-sourced competitive insights
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Structured win/loss learning
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Continuously evolving competitive guidance
The HubSpot integration strengthens this workflow by embedding competitive intelligence directly into the CRM systems where revenue teams operate every day.
Availability
The HubSpot CRM integration is now available to Playwise HQ customers.
To learn more or request a demo, visit https://playwisehq.com.
Media Contact
Company Name: Playwise HQ
Contact Person: Paul Towers
Email: Send Email
City: Sydney
State: NSW
Country: Australia
Website: https://playwisehq.com
