SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K Current Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) January 16, 2004 ADVANTAGE MARKETING SYSTEMS, INC. (Exact name of registrant as specified in its charter) OKLAHOMA 001-13343 73-1323256 (State or other jurisdiction (Commission (IRS Employer of incorporation) File Number) Identification No.) 2601 N.W. Expressway, Suite 1201W, Oklahoma City, Oklahoma 73112 (Address of principal executive offices) (Zip Code) (405) 842-0131 (Registrant's telephone number, including area code) Information To Be Included in the Report Item 5. Other Events. On January 21, 2004, Advantage Marketing Systems, Inc. announced that on January 16, 2004, it had completed the redemption of all of its outstanding 1997-A Warrants, its Redeemable Common Stock Purchase Warrants and its Underwriter Warrants. Additional details concerning the redemptions are set forth in the News Release attached as Exhibit 99 hereto. Item 7. Financial Statements and Exhibits. (c) The following exhibit is filed with this Form 8-K and is identified by the number indicated: Exhibit No. Description --- ----------- 99 Press Release dated January 21, 2004 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. ADVANTAGE MARKETING SYSTEMS, INC. By: REGGIE COOK Name: Reggie Cook Title: Chief Financial Officer Date: January 26, 2004 EXHIBIT INDEX Exhibit No. Description Method of Filing --- ----------- ---------------- 99 Press Release dated January 21, Filed herewith electronically 2004